Academic regulations for Bachelor of Arts in International Communication and Multimedia

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Academic regulations for Bachelor of Arts in International Communication and Multimedia

1. The outline provisions of the academic regulations

The academic regulations for Bachelor of Arts in International Communication and Multimedia (2010) have been drawn up by the Bachelor Study Board in AU-IBT and have been approved by the Dean of The Faculty of Social Sciences on 11-11-2010

The academic regulations take effect on 01-09-2010

On successful completion of the Bachelor of Arts in International Communication an, the student will be entitled to use the title Bachelor of Arts (BA) in International Business Communication

The academic direction and primary subject areas of the programme

The aim of the study programme is to provide the graduate with immediate professional competences. Furthermore it aims at qualifying the graduate to further studies at master degree level in selected fields of communication in English and IT.

The International Communication and Multimedia study programme will provide the students with professional qualifications in several different disciplines in the fields of communication in English and multimedia production.

A student with a bachelor in International Communication and Multimedia should in several different subject areas in the fields of communication, culture, marketing, and multimedia production be able to use the scientific methods and tools which are attached to the course. The student must be able to estimate the theoretical and practical issues and, on the basis of his /her achieved knowledge and skills, substantiate and choose the relevant models of analysis and the right solution to the problem at hand.

The students at International Communication and Multimedia make individual choices about the professional profile of their study programme as they are able to choose between different elective courses on the 6th semester. Thus some students will specialise more in the disciplines of business communication while others will specialise in the areas of multimedia or English language.

The purpose of the International Communication and Multimedia study programme is to qualify students for the planning, development and implementation of communicative tasks and English language tasks independently or in close collaboration with others in companies and public institutions anywhere in the world. The International Communication and Multimedia programme stresses the combination of different disciplines such as communication, English, multimedia and marketing.

In order to provide the necessary qualifications, the following comptences are strengthened:

• Communication theories and strategies

• English knowledge at a professional level, orally and in writing

• Cross cultural and intercultural characteristics of countries, companies, institutions in a variety of business and working scenarios

• Project management and research methodologies

• Media production in the fields of planning, design and development of static and dynamic solutions for the World Wide Web, image optimisation and manipulation, and static and interactive animation for the World Wide Web (2D)

• Marketing theories and strategies

• Personal competences.

Academic skills and qualifications

The students will acquire academic, intellectual, professional, and practical competences which will qualify them for immediate employment and further education.

The academic competences are:

• knowledge and application of communication theories and models

• knowledge and application of theoretical and academic methods

• methods of analysis of project framework

• knowledge about how to reflect on project framework

• knowledge about information and documentation retrieval

• independent working skills and initiative

• knowledge about group dynamics and team work Intellectual competences

A bachelor in International Communication and Multimedia

• has knowledge and experience in arguing independently, analytically, critically and systematically.

• can understand, use and reflect on different theories, methods and practice.

• can work independently both individually as well as in cooperation with others.

• is capable of communicating the results of his / her own and others work in a clear language orally as well as written to different groups (professionals as well as laymen) and also enter into dialogue concerning professional issues with

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these groups.

• can identify his or her own learning needs and structure his or her own learning process in various learning environments.

• is able to acquire new knowledge in English, and pass on this knowledge both written and orally.

Professional competences

• Has knowledge about the various communication theories, methods and subject areas.

• Can combine his or her knowledge in the different subject areas with relevant insight from other subject areas such as marketing, project management, and multimedia production.

• Is capable of acquiring further relevant knowledge in the various areas of communication, culture, English language, and multimedia production (international communication, advertising, programming for the World Wide Web, desktop publishing, etc.).

Practical competences

A student with a bachelor in International Communication and Multimedia has acquired competences to:

• Enter into a professional teamwork with different professional groups dealing with practical issues as well as being able to use and communicate his or her general knowledge in that connection.

• Work in a structured, independent, systematic way and with an overview – in respect of timeframes and quality demands.

• Use his or her professional skills in connection with making qualified decisions as well as substantiate and defend them.

• Participate in the planning and the completion of different forms of projects and innovation work in relation to the communication and multimedia production areas and use his or her professional skills specifically in that connection.

Academic skills and qualifications

The students will acquire academic, intellectual, professional, and practical competences which will qualify them for immediate employment and further education.

The academic competences are:

• knowledge and application of communication theories and models

• knowledge and application of theoretical and academic methods

• methods of analysis of project framework

• knowledge about how to reflect on project framework

• knowledge about information and documentation retrieval

• independent working skills and initiative

• knowledge about group dynamics and team work Intellectual competences

• has knowledge and experience in arguing independently, analytically, critically and systematically.

• can understand, use and reflect on different theories, methods and practice.

• can work independently both individually as well as in cooperation with others.

• is capable of communicating the results of his / her own and others work in a clear language orally as well as written to different groups (professionals as well as laymen) and also enter into dialogue concerning professional issues with these groups.

• can identify his or her own learning needs and structure his or her own learning process in various learning environments.

• is able to acquire new knowledge in English, and pass on this knowledge both written and orally.

Professional competences

• Has knowledge about the various communication theories, methods and subject areas.

• Can combine his or her knowledge in the different subject areas with relevant insight from other subject areas such as marketing, project management, and multimedia production.

• Is capable of acquiring further relevant knowledge in the various areas of communication, culture, English language, and multimedia production (international communication, advertising, programming for the World Wide Web, desktop publishing, etc.).

Practical competences

A student with a bachelor in International Communication and Multimedia has acquired competences to:

• Enter into a professional teamwork with different professional groups dealing with practical issues as well as being able to use and communicate his or her general knowledge in that connection.

• Work in a structured, independent, systematic way and with an overview – in respect of timeframes and quality demands.

• Use his or her professional skills in connection with making qualified decisions as well as substantiate and defend them.

• Participate in the planning and the completion of different forms of projects and innovation work in relation to the communication and multimedia production areas and use his or her professional skills specifically in that connection.

Authority

Executive order on bachelor and master studies in business language, No. 789 dated 7 September 2001 incl. of later revisions, VTU see http://http://www.au.dk/da/regler/2001/bek789 (in Danish only)

Admission requirements and prerequisites Danish Students

• STX (Studentereksamen)

• HF

• HHX

• HTX

• Or the equivalent

In addition, you must have English at A level together with 'Begyndersprog på A/Fortsættersprog på B', 'Historie' at B level, 'Idehistorie' B, 'Samfundsfag' B or 'Samtidshistorie' B.

Non-Danish Students

• English at A-level. The language qualifications comparable to an 'English A' level in Denmark can be documented as follows:

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o English language qualifications obtained through at least 335 hours of English lessons in a non-Danish entrance examination.

o TOEFL test results of at least 600 (paper-based), or 250 (computer-based test) or 100 (internet-based test) o IELTS test with a minimum score of 7.0 points ('English A' requires a score of 7.0 points)

o Cambridge Proficiency Test

o C2 level" obtained by examination from a CEFR-validated English language course

o Passed entrance examination (“upper secondary school/high school”) or Bachelor’s degree taught in English

• Furthermore an additional language - other than your native language and English - equivalent to the Danish B level (minimum 200 hours of instruction)

• Plus either history, social subjects or contemporary history equivalent to the Danish B level (minimum 150 hours of instruction) is required.

To obtain an assessment of your subject levels, you must provide official documentation of the total number of hours/lessons of teaching you have received in the specific, relevant subjects during your final three upper

secondary/high school years, including course and examination descriptions. You should also provide syllabus and book list. Documentation must be submitted with your application.

This programme grants access to:

The International Communication and Multimedia (ICM) education gives access to a selected number of Master’s degree programmes: MA (LSP) – (cand.ling.merc.), MA - (cand.mag.) and cand.it.

The International Communication and Multimedia study programme especially aims at Master’s degree programmes in media production and IT, communication, English, international studies, culture and tourism.

Transitional regulations

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2. The structure of the programme

Overview of exams - Module / first-year

exam Exam title / type of examination Subject type / marking Sem./ECTS Academic Writing (incl. Grammar) Constituent and mandatory 1. sem.

- Internal exam with a co-examiner Graded 10 ECTS

Project Management and Methodology Constituent and mandatory 1. sem.

Principles of Communication (incl. rhetorical

communication) Constituent and mandatory 1. sem.

Media Production I Constituent and mandatory 1. sem.

Fundamentals of Marketing (incl. Innovation

Week) Constituent and mandatory 2. sem.

Media Production II Constituent and mandatory 2. sem.

Intercultural Studies Constituent and mandatory 2. sem.

Organisational Communication - Project and

oral exam Constituent and mandatory 2. sem.

Branding and Marketing Services Constituent and mandatory 3. sem.

Intercultural Communication Constituent and mandatory 3. sem.

Media Production III Constituent and mandatory 3. sem.

Public Relations Writing Constituent and mandatory 3. sem.

Theory of Science Mandatory 3. sem.

The international Business Environment Constituent and mandatory 4. sem.

- External exam with an external examiner Graded 5 ECTS

Corporate Communication Constituent and mandatory 4. sem.

Media Production IV Constituent and mandatory 4. sem.

Global Marketing including Copyright Law Constituent and mandatory 4. sem.

Bachelor Project Constituent and mandatory 6. sem.

Studies Abroad or Placement Abroad/in

Studies Abroad (courses of 15 ECTS) + Written

Report Mandatory 5. sem.

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Denmark

(30 ECTS / 5. sem.)

- Internal exam without a co-examiner Pass/fail 30 ECTS

Studies Abroad (courses of 30 ECTS) Mandatory 5. sem.

Internship Abroad or in Denmark (15 ECTS) +

Written Report Mandatory 5. sem.

Elective courses

(20 ECTS / 6. sem.) Elective Course 1 Elective course 6. sem.

Elective Course 2 Elective course 6. sem.

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Diagram of the programme's structure -

1. semester 2. semester 3. semester 4. semester 5. semester 6. semester

Academic Writing (incl.

Grammar) 10 ECTS

Project Management and

Methodology 5 ECTS

Principles of Communication (incl. rhetorical communication) 5 ECTS

Media Production I 10 ECTS

Fundamentals of Marketing (incl.

Innovation Week) 5 ECTS

Media

Production II 10 ECTS

Intercultural Studies 5 ECTS

Organisational Communication - Project and oral exam 10 ECTS

Branding and Marketing Services 5 ECTS

Intercultural Communication 5 ECTS

Media

Production III 10 ECTS

Public Relations Writing 5 ECTS

Theory of Science 5 ECTS

The

international Business Environment 5 ECTS

Corporate Communication 5 ECTS

Media

Production IV 10 ECTS

Global Marketing including Copyright Law 10 ECTS

Studies Abroad or Placement Abroad/in Denmark 30 ECTS

Bachelor Project 10 ECTS

Elective courses 20 ECTS

Rules and regulations for academic progression -

The student needs to have acquired passing marks according to the Danish 7-step scale in all the first year courses before been allowed to register and follow second and third year courses.

This is cf. the Danish Ministry of Education executive order No. 1016 of 24 August 2010.

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3. The programme's individual subjects and exams:

1. Academic Writing (incl. Grammar)

Objective:

Method of instruction:

Language of instruction:

METHOD OF EVALUATION

1 Examinees Product Product framework Duration Preparation

time Materials

permitted Basis for assessment

Individual Written - -

Remarks

EXAM During the semester, the student will write a semester project combining the following courses Academic Writing incl.

Grammar, Media Production I, Project Management incl.

Methodology and Principles of Communication incl. Rhetorical Communication. The topic of the project will be given by AU-IBT and the student should demonstrate his/her knowledge about and proficiency in Academic Writing incl. Grammar.

The project is handed in and a mark according to the Danish 7-point scale is given.

Subsequently, the students will receive feedback on the semester project.

RE-EXAM

Students failing to obtain the mark 02 in Academic

Writing incl. Grammar will have to sit for an oral 20-minute re- examination. The time and date of the exam will be determined by AU-IBT.

Based on the student’s project contributions, he/she is required to:

• Identify mistakes in the semester project according to the requirements of the course Academic Writing incl. Grammar

• Analyse and comment on the mistakes

• Suggest corrections to the identified mistakes

The student is expected to present the identified mistakes and the suggested corrections by means of a PowerPoint presentation e.g.

The examination lasts for 20 minutes including the teacher’s and the internal censor’s evaluation of the student’s performance.

The student will receive one mark according to the Danish 7- point scale

2. Media Production I

Objective:

time Materials

Remarks

Assessment – Full time students + students following Media Production 1 and at least Company Knowledge

1) Producing a website for the given task 2) Project report - contribution

3) Course evaluation See descriptions below

Assessment – students only following Media Production 1 1) Producing a website for the given task

2) Project report 3) Course evaluation See descriptions below

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Assessment – Full time students + students following Media Production 1 and at least Company Knowledge

1) Producing a website

Each group has to develop a website with the following characteristics:

• English version of the website (if relevant a Danish

language version should also be made – there should be a choice of language version from the homepage).

• Presentation of the company and its products/services.

• Use of best practice in web design according to the customer needs.

• The site should contain web optimized images and graphics.

• The website should contain valid XHTML code and use external CSS

2) Project report

Contribution to project report

The report section should include, but is not limited to include:

• Design considerations.

• A technical description of the project based on theory (tools and techniques used).

• Maintenance plan.

• All files in original and release-ready format must be handed in on a CD-ROM.

• Design Manual in appendix: The Design manual should contain any relevant documentation needed according to the task in order for another design team to immediately take over the project without further information – such as storyboards, layout sketches, XHTML code, CSS code and documentation of validation. XHTML code, CSS code and validation documentation can be delivered in digital form as 1 Word document in a print- ready format on the CD-ROM.

3) Course evaluation Evaluation

The examination for this course consists of a Semester Project assigned to the groups by AU-IBT. Students will form groups or work individually depending on the amount of students.

To gain access to the Project Examination the students will have to hand in their Project report in the Company Knowledge course.

Exam form Written project report, website for the project case and oral examination

Exam duration a) 5-minute individual presentation

b) 15-minute individual oral examination in English concerning the contents of the project and the course’s curricula

(including grading) Exam Aid All

Exam evaluation Internal censor Marking scale 7-point scale

Length of report See Course Evaluation in the Company Knowledge course description

There should be a clear reference to which sections each student is responsible for in each subject.

Plagiarism is specifically forbidden. If a project group is identified as using another person’s written work without acknowledging the source, the group will immediately be discharged from AU-IBT (no exceptions, and applies to all members of the group).

Assessment – students only following Media Production 1 1) Producing a website

Each group has to develop a website with the following characteristics:

• English version of the website (if relevant a Danish

language version should also be made – there should be a choice of language version from the homepage).

• Presentation of the company and its products/services.

• Use of best practice in web design according to the customer needs.

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• The site should contain web optimized images and graphics.

• The website should contain valid XHTML code and use external CSS

2) Project report Written project report

The report section should include, but is not limited to include:

• General description of the customer + the needs and requirements of the task

• Design considerations

• A technical description of the project based on theory (tools and techniques used).

• Maintenance plan.

• All files in original and release-ready format must be handed in on a CD-ROM.

• Design Manual in appendix: The Design manual should contain any relevant documentation needed according to the task in order for another design team to immediately take over the project without further information – such as storyboards, layout sketches, XHTML code, CSS code and documentation of validation. XHTML code, CSS code and validation documentation can be delivered in digital form as 1 Word document in a print- ready format on the CD-ROM.

3) Course evaluation Evaluation

Exam form Written project report, website for the project case and oral examination

Exam duration a) 5-minute individual presentation

b) 10-minute individual oral examination in English concerning the contents of the project and the course’s curricula

(including grading) Exam Aid All

Exam evaluation Internal censor Marking scale 7-point scale

Length of report 8-12 pages pr project report

There should be a clear reference to which sections each student is responsible for in each subject.

Plagiarism is specifically forbidden. If a project group is identified as using another person’s written work without acknowledging the source, the group will immediately be discharged from AU-IBT (no exceptions, and applies to all members of the group).

3. Principles of Communication (incl. rhetorical communication)

Objective:

time Materials

Remarks EXAM

During the semester the student will write a semester project combining the courses Principles of Communication including Rhetorical Communication, Academic Writing including Grammar, Project Management including Methodology and Media Production I.

The topic of the project will be given by AU-IBT and the student should demonstrate his/her knowledge about and proficiency in Principles of Communication.

The report is assessed by the teacher and an internal censor.

The student receives one mark according to the Danish 7-point scale.

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The students will receive feedback on the semester project.

Rhetorical communication is evaluated by peer evaluation of presentations during the semester.

RE-EXAM

Students failing to obtain the mark 02 at the ordinary exam will have to sit for a 20-minute oral re-examination. The time and date of the re-exam will be determined by AU-IBT.

One day before the oral re-examination the student draws a subject with related questions in Principles of Communication incl. Rhetorical Communication. The student prepares an oral presentation based on the principles of Rhetorical Communication and the usage of OHP, PowerPoint etc. The student’s presentation is followed by a discussion about the topic and the related questions from the syllabus as well as the student’s choice of limitation and focus.

Elements from the curriculum will be included.

4. Project Management and Methodology

Objective:

time Materials

Remarks EXAM

During the semester the student will write a semester project combining the courses Project Management incl. Methodology, Principles of Communication incl. Rhetorical Communication, Academic Writing incl. Grammar and Media Production I. In the project the student should demonstrate her/his knowledge about and proficiency in applying Project Management techniques and Methodology.

The report as a whole should reflect the methodology and project management techniques and is assessed by the teacher and an internal censor.

The students will receive feedback on the semester project.

RE-EXAM

Students failing to obtain the mark 02 in Project

Management incl. Methodology will have to sit for an oral 20- minute re-examination. The time and date of the exam will be determined by AU-IBT.

Based on the student’s project contributions, he/she is required to:

• Identify mistakes in the semester project according to the requirements of the course Project Management incl.

Methodology

• Analyse and comment on the mistakes

• Suggest corrections to the identified mistakes

The student is expected to present the identified mistakes and the suggested corrections by means of a PowerPoint presentation e.g.

5. Fundamentals of Marketing (incl. Innovation Week)

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Objective:

The objective of the course:

The aim of the course is to provide the students with fundamental theoretical insight into the different aspects of marketing planning in relation to modern organisations. The students will gain knowledge about marketing planning models and become proficient in the methods to be followed to understand customer behaviour, to conduct marketing research, to conduct market segmentation and positioning, and to make marketing mix decisions.

To achieve this aim, students have to acquire the following qualifications:

a) Knowledge about:

- Marketing in the modern organization - Marketing planning

- The marketing environment

- Marketing ethics and corporate social responsibility b) Proficiency in:

- Understanding consumer behavior

- Understanding organizational buying behavior

- Conducting marketing research and understanding marketing information systems o Research design and methods

o Questionnaire design o Sampling fundamentals

- Conducting market segmentation and positioning - Making marketing mix decisions

o Product marketing – product strategy o Pricing strategy

o Promotion strategy – advertising and other promotional mix methods o Place and distribution strategies

o Introduction to digital marketing Method of instruction:

Teaching may take the form of tutorials with casework, presentations and discussions as well as lectures.

English

time Materials

permitted Basis for assessment Group Combined

written and oral

- Defence

Remarks

During the semester, the students will write a semester project combining the courses Organisational Communication, Intercultural Studies, Fundamentals of Marketing and Media Production II. The topic of the project will be given by AU-IBT and the students should demonstrate their knowledge about and proficiency in Fundamentals of Marketing.

To gain access to the exam Fundamentals of Marketing, the students need to have participated actively during the Innovation Week. Failure to do so will translate in the students receiving a No Show mark on Fundamentals of Marketing.

A randomly selected number of students may attend an oral examination based on the report and the syllabus.

The report and the oral examination are assessed internally.

Students receive one mark according to the Danish 7-point scale.

Re-examination

Students failing to obtain the mark 02 at the ordinary exam will have to sit for a 20-minute re-examination. The time and date of the re-exam will be determined by AU-IBT.

One day before the oral re-examination the student draws a subject with related questions in Fundamentals of Marketing. The student prepares an oral presentation based on the principles of Rhetorical Communication and the usage of OHP, PowerPoint etc.

The student’s presentation is followed by a discussion about the subject and the related questions from the syllabus as well as the student’s choice of limitation and focus.

All further re-exams will follow this procedure

6. Intercultural Studies Objective:

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time Materials

permitted Basis for assessment Individual Combined

written and oral

- -

Remarks

EXAM During the semester, the students will write a semester project combining the courses Intercultural Studies,

Organisational Communication , Media Production II and Fundamentals of Marketing. The topic of the project will be given by AU-IBT and the students should demonstrate their knowledge about and proficiency in Intercultural Studies.

The report and the oral examination are assessed by the teacher and an internal censor.

Students receive one mark according to the Danish 7-point scale

RE-EXAM

If the student fails to obtain the mark 02 at the ordinary exam the student will have to sit for a 20-minute re-examination. The time and date of the re-exam will be determined by AU-IBT.

One day before the oral re-examination the student draws a subject with related questions in Intercultural Studies. The student prepares an oral presentation based on the principles of Rhetorical Communication and the usage of OHP, PowerPoint etc.

The examination lasts for 20 minutes including the teacher’s and internal censor’s evaluation of the student’s performance.

The student will receive one mark according to the 7-point scale.

7. Media Production II Objective:

The course seeks to teach the students to design complete visual identities for customers, choosing colours, images, fonts and other design elements to be part of a coherent whole. A visual identity is to be used in all publications that represent the company: website, mails, business cards, letters and all other publications.

The course then seeks to teach the students how to use digital photography techniques, Illustrator and Photoshop techniques to create a website that implements that visual identity.

Knowledge about:

• Basic theory about identities

• Digital photography tools and techniques: Composition, exposure and creative photography techniques

• Organic Search Engine Optimization Proficiency in:

• Identities: Planning, designing and producing an identity that suits the project needs and appeals to the intended target audience.

• Image manipulation: Manipulation, optimization and correction of images for the web using Photoshop (latest version)

• Graphics creation: Creation and manipulation of graphics using Illustrator (latest version)

• Web site design process: Using a structured process when designing a website

• Web sites: Analyzing, planning, developing and launching static web sites that comply with the w3c standards, the relevant web design theories, and with the customer’s needs. Applying advanced XHTML and CSS techniques in implementing the desired design.

Combination of lectures and practical assignments Language of instruction:

English

time Materials

written and oral

- -

Remarks Exam:

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During the semester, the students will write a semester project combining the courses Media Production II, Organisational Communication, Intercultural Studies and Fundamentals of Marketing. The topic of the project will be given by AU-IBT and the students should demonstrate their knowledge about and proficiency in Media Production II.

The report, the website, and the oral examination are assessed internally.

Students receive one mark according to the Danish 7-step scale Re-exam:

If the student fails to obtain the mark 02 at the ordinary exam the student will receive a case to develop within a three-week period. The student will have to create a new identity, design and website which includes pictures taken and edited by the student, original graphical material and which complies with all the relevant design theories, as well as the case’s

requirements. The web site has to be accompanied by a 5-page report.

The report and website are assessed internally by the teacher and a censor.

All further re-examinations will take place according to the description above.

8. Organisational Communication - Project and oral exam Objective:

The aim of the course is to provide the students with fundamental theoretical insight into the different genres of organisational communication as well as fundamental insight into the theory of semiotics to be used when analysing and creating specific organisational communication material.

Course background:

The course builds on the knowledge acquired in the first semester about principles of communication and academic writing including theories on the communication process, sender-receiver relationships, and the context of the communication situation.

In order to fulfil the above-mentioned objectives, the student should acquire the following qualifications:

Knowledge about

• The theories of semiotics

• Genre conventions of various types of external and internal organisational communication.

Skills in:

• Analysing organisational communication genres using the theories of semiotics

• Applying the theories of semiotics in designing organisational communication material.

Teaching may take the form of tutorials with casework, presentations and discussions as well as lectures. During the course the student will have the opportunity to hand in a number of written assignments.

English

time Materials

written and oral

- Defence

Remarks

During the semester, the students will write a semester project combining the courses Organisational Communication, Intercultural Studies, Fundamentals of Marketing and Media Production II. The topic of the project will be given by AU-IBT and the students should demonstrate their knowledge about and proficiency in Organisational Communication.

The report and the oral examination are assessed internally.

Students receive one mark according to the Danish 7-step scale.

Re-examination

If the student fails to obtain the mark 02 at the ordinary exam the student will have to sit for a 20-minute re-examination. The time and date of the re-exam will be determined by AU-IBT.

One day before the oral re-examination the student draws a subject with related questions in Organisational Communication.

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The student prepares an oral presentation based on the principles of Rhetorical Communication and the usage of OHP, PowerPoint etc. The student’s presentation is followed by a discussion about the subject and the related questions from the syllabus as well as the student’s choice of limitation and focus.

The student will receive one mark according to the 7-step scale.

All further re-exams will follow this procedure

9. Branding and Marketing Services

Objective:

time Materials

written and oral

- -

Remarks EXAM

During the semester, the student will write a semester project combining the courses Branding and Marketing Services, Public Relations Writing, Intercultural Communication and Media Production III. The topic of the project will be chosen by the student and approved by AU-IBT. In the project as well as during the oral examination, the student should demonstrate his/her knowledge about and proficiency in Branding and Marketing Services

RE-EXAM

One day before the oral re-examination the student draws a subject with related questions in Branding and Marketing Services. The student prepares an oral presentation based on the principles of Rhetorical Communication and the usage of OHP, PowerPoint etc. The student’s presentation is followed by a discussion about the subject and the related questions from the syllabus as well as the student’s choice of limitation and focus.

10. Intercultural Communication

Objective:

time Materials

written and oral

- -

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Remarks EXAM

During the semester, the student will write a semester project combining the courses Intercultural Communication, Public Relations Writing, Branding and Marketing Services and Media Production III. The topic of the project will be chosen by the student and approved by AU-IBT. In the project as well as during the oral examination, the student should demonstrate his/her knowledge about and proficiency in the topics studied in Intercultural Communication during the course.

RE-EXAM

If the student fails to obtain the mark 02 at the ordinary exam the student will have to sit for a 20-minute re-examination. The time and date of the exam will be determined by AU-IBT.

One day before the oral reexamination the student draws a subject with related questions in Intercultural Communication.

The student prepares an oral presentation based on the principles of Rhetorical Communication and the usage of OHP, PowerPoint etc. The student’s presentation is followed by a discussion about the subject and the related questions from the syllabus as well as the student’s choice of limitation and focus.

The student will receive one mark according to the 7-point scale.

11. Media Production III

Objective:

time Materials

written and oral

- -

Remarks EXAM

During the semester, the students will write a semester project combining the courses Media Production III, Public Relations Writing, Intercultural Communication, and Branding and Marketing Services. The topic of the project will be chosen by the student and approved by AU-IBT, and the students should demonstrate their knowledge about and proficiency in Media Production III.

The report, the website, and the oral examination are assessed by the teacher and an internal censor.

RE-EXAM

If the student fails to obtain the mark 02 at the ordinary exam the student will receive a case to develop within a three week period. The student will have to create an XHTML/CSS-based website which includes dynamic sections developed by the students using PHP programming and storing the information in a MySQL database, and which complies with all the relevant design theories, as well as the case’s requirements. The web site has to be accompanied by a 5-page report which clearly explains the choices made on the development of the website in relation to design, scripting, and database design theories, as well as other relevant courses. A design manual which includes all the technical documentation has to be developed and attached to the website. The design manual has to include detailed information concerning every script included on the website, as well as the database’s structure.

The report and website are assessed by the teacher and an internal censor.

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12. Public Relations Writing

Objective:

time Materials

written and oral

- -

Remarks

EXAM During the semester, the student will write a semester project combining the courses Public Relations Writing, Branding and Marketing Services, Intercultural Communication and Media Production III. The topic of the project will be chosen by the student and approved by AU-IBT. In the project as well as during the oral examination, the student should demonstrate his/her knowledge about and proficiency in public relations writing.

RE-EXAM

One day before the oral re-examination the student draws a subject with related questions in Public Relations Writing. The student prepares an oral presentation based on the principles of Rhetorical Communication and the usage of OHP, PowerPoint etc.

13. Theory of Science

Objective:

time Materials

written and oral

- -

14. Corporate Communication

Objective:

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time Materials

written and oral

- -

Remarks EXAM

During the semester, the student will write a semester project combining the courses Corporate Communication, Global Marketing, The International Business Environment and Media Production IV.

The topic of the project will be chosen by the student and approved by AU-IBT. In the project as well as during the oral examination, the student should demonstrate his/her knowledge about and proficiency in the topics studied in Corporate Communication during the course.

The report and the oral examination are assessed by the teacher and an external censor.

RE-EXAM

One day before the oral re-examination the student draws a subject with related questions in Corporate Communication. The student prepares an oral presentation based on the principles of Rhetorical Communication and the usage of OHP, PowerPoint etc.

The examination lasts for 20 minutes including the teacher’s and the external censor’s evaluation of the student’s performance.

15. Global Marketing including Copyright Law

Objective:

time Materials

written and oral

- -

Remarks EXAM

During the semester, the student will write a semester project combining the courses Global Marketing, Corporate Communication, The International Business Environment and Media Production IV.

The topic of the project will be chosen by the student and approved by AU-IBT. In the project as well as during the oral examination, the student should demonstrate his/her knowledge about and proficiency in the topics studied in Global Marketing during the course.

RE-EXAM

One day before the oral re-examination the student draws a subject with related questions in Global Marketing. The student prepares an oral presentation based on the principles of Rhetorical Communication and the usage of OHP, PowerPoint etc.

The student’s presentation is followed by a discussion about the subject and the related questions from the syllabus as well as

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the student’s choice of limitation and focus.

16. Media Production IV

Objective:

time Materials

written and oral

- -

Remarks EXAM

During the semester, the students will write a semester project combining the courses Media Production IV, Corporate

Communication, International Business Environment, and Global Marketing. The topic of the project will be chosen by the student and approved by AU-IBT, and the students should demonstrate their knowledge about and proficiency in Media Production IV.

The report, the website, and the oral examination are assessed by the teacher and an internal censor.

RE-EXAM

If the student fails to obtain the mark 02 at the ordinary exam the student will receive a case to develop within a three week period. The student will have to create a Flash-based website, and an XHTML/CSS-based alternative which includes a digital video edited by the students using Adobe Premiere (latest version), and which complies with all the relevant design theories, as well as the case’s requirements. The web site has to be accompanied by a 5-page report which clearly explains the choices made on the development of the website in relation to design, scripting, and video editing theories, as well as other relevant courses. A design manual which includes all the technical documentation has to be developed and attached to the website. The design manual has to include detailed information concerning every script included on the website, as well as the video’s technical information including story board and communication/marketing goals.

The report and website are assessed by the teacher and an external censor.

17. The international Business Environment

Objective:

time Materials

written and oral

- -

Remarks EXAM

During the semester the student will write a semester project combining the courses International Business Environment,

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Corporate Communication, Global Marketing and Media Production IV. The topic of the project will be chosen by the student and approved by AU-IBT. In the project as well as during the oral examination, the student should demonstrate his/her knowledge about and proficiency in the topics studied in The International Business Environment during the course.

RE-EXAM

If the student fails to obtain the mark 02 at the ordinary exam, the student must sit for a 20-minute re-examination. The time and date will be determined by AU-IBT.

One day before the oral re-examination the student draws a subject with related questions in the International Business Environment. The student prepares a presentation in English of the subject in question. The student’s presentation comprises an oral presentation based on the basic principles of Rhetorical Communication and the usage of OHP, PowerPoint etc. The student’s presentation is followed by a discussion about the subject, the related question(s) and the student’s choice of limitation and focus. Elements from the curriculum may also be included.

The student will receive one mark according to the Danish 7- point scale.

18. Bachelor Project

Objective:

time Materials

written and oral

- -

Remarks EXAM

At the beginning of the 6th semester the students will choose a topic area for their bachelor project among the areas studied during the previous semesters and/or in the 6th semester electives (communication, culture, marketing or multimedia).

Subsequently a supervisor is appointed in accordance with the topic area chosen. The subject and focus of the project are to be agreed with the supervisor appointed to the project.

All supervision should be based on proposals from the student(s) concerning:

• Identification of topic

• Problem formulation and delimitation

• Choice of methodology and of theory

• Structuring

• Time schedule

The students will work with their bachelor project during the 6th semester.

Exam form Project incl. oral examination Oral exam duration 30 minutes including marking Oral exam aid No aids available, no

preparation time.

Cue cards and PowerPoint presentations are allowed Exam evaluation External censor

Marking scale 7-point scale

Length of bachelor report One student: 35 pages, two students: 45 pages,

three students: 55 pages, four students: 65 pages.

Including: introduction and conclusion.

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Excluding: table of contents, bibliography & appendix etc.

One page contains 1800 characters without spaces.

Group project reports should appear as a unified whole, the contribution of each student, however, must be clearly stated in the report.

The bachelor project is defended in an oral examination in which the student will receive three marks according to the 7-point scale based on the student’s project report, product or individual contributions to the group project and the oral defence of the entire project. One mark for the analysis as worked with in the report and the oral defence. One mark for the language and communication skills demonstrated in the written report and one mark for the language and communication skills demonstrated in the oral examination.

The oral examination comprises a presentation (5-10 minutes) and a subsequent individual discussion of the problems analyzed in the report.

RE-EXAM

If the student fails to obtain an average of 2 of the three marks, the student will have to work out a new project report with subsequent oral defence.

Studies Abroad or Placement Abroad/in Denmark

The module consists of the following exams:

1. Internship Abroad or in Denmark (15 ECTS) + Written Report

Objective:

time Materials

Individual - - -

Remarks

Written report in a subject selected by the student and approved by AU-IBT: Evaluation based on the contents of the report No censorship

2. Studies Abroad (courses of 15 ECTS) + Written Report

Objective:

time Materials

Individual - - -

Remarks

Written report in a subject selected by the student and approved by AU-IBT: Evaluation based on the contents of the report No censorship

3. Studies Abroad (courses of 30 ECTS)

Objective:

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time Materials

Individual - - -

Remarks

No exam in AU-IBT

Elective courses

The module consists of the following exams:

1. Elective Course 1

Objective:

time Materials

written and oral

- -

Remarks Gives one grade:

Contents + Oral Performance

External Censorship (in some cases 2 external censors + 2 internal examiners will be necessary)

2. Elective Course 2

Objective:

time Materials

written and oral

- -

Remarks Gives one grade:

Contents + Oral Performance

External Censorship (in some cases 2 external censors + 2 internal examiners will be necessary)

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4. Other rules and regulations

Regulations for 1st-year examination

The student needs to have acquired passing marks according to the Danish 7-step scale in all the first year courses before the end of the fourth (4th) semester.

If the student has not passed all the first year courses by the end of the fourth (4th) semester, he/she will be removed from the study programme.

The 2-year rule stipulates:

Students who have not passed all the first year courses by the end of the fourth (4th) semester, will not be allowed to participate in student-exchange and internship programmes.

Credit and flexibility

An exemption is a deviation from that or those regulations that normally apply for the area in question. Exemption can be granted on the basis of an application sent to the authority that has the power to grant such exemption.

An application for exemption must be submitted to the Board of Studies. If another authority has the power to grant exemption, the Board of Studies forwards the application to the appropriate authority (e.g. the dean, rector or ministry).

An application for exemption must be made in writing, stating reasons, and submitted as soon as possible. For the application to be processed immediately, it must include a precise account of the regulation from which exemption is sought, and what such exemption is intended to achieve (e.g. permission to use special aids, extension of examination time, and postponement of time limits). Documentation for the unusual conditions that justify exemption must be enclosed with the application. Importance will not normally be attached to such conditions if they are not documented.

Registration and withdrawal

In the autumn of 2008 AU-IBT adopted course registration obligation on STADS Self-service for all students - at this URL: https://ab1ssf.isc.ih.dk/hih/).

When students have completed their course registration AU-IBT will see to it that they will automatically become registered for all examinations related to the courses.

This procedure was introduced to meet the requirements of the executive order on examination regulations.

Fall semester online course registration via STADS Self-service takes place from the 1st to the 15th of June.

Spring semester online course registration via STADS Self-service takes place from the 1st to the 15th of December.

Subsequently, AU-IBT automatically registers the students for the examinations finishing each separate course. This means that the course registration replaces the exam registration which was previously done by the students via STADS Self-Service.

It is the students’ responsibility to register for the right courses before deadline as otherwise AU-IBT cannot register them for the examinations.

In case students would like to withdraw from an examination later on this is to be done via STADS Self-service. If they do not withdraw at least one week before the handing in of projects/reports or oral examinations it would count as an examination attempt.

Regulations for extraordinary examinations (re-exams)

For a student to be granted a re-exam opportunity immediately after the ordinary examination period (up to four weeks after the ordinary examination period), he/she must have participated in the ordinary exam. If a student does not take the re-exam during the immediate extraordinary examination period, he/she will have to wait for a whole year.

If a student has not participated on an ordinary exam, he/she will not be entitled to participate in the immediate extraordinary examination period, and will have to wait for a whole year to be able to take the exam.

In case of failure to participate on an ordinary and/or extraordinary examination period due to illness documented in written form by a doctor, the student can apply for an extraordinary examination.

Spelling and fluency

Each student’s spelling and phrasing skills make up part of the assessment of all written examinations, irrespective of the language used. More importance is placed on the academic content, but spelling and phrasing skills are a modifying factor in the overall assessment of the achievement of set objectives.

Each student’s oral presentation skills make up part of the assessment of all oral examinations, irrespective of the language used. More importance is placed on the academic content, but oral presentation skills are a modifying factor in the overall assessment of the achievement of set objectives.

Regulations for assignments

Stipulations regarding the extent of written dissertations are stated in the description of the individual study element.

A normal page for written submissions is 2400 characters (with spaces). To calculate normal pages, both text and notes are included, but not the front page, table of contents and bibliog-raphy.

Written submissions that do not comply with these stipulations cannot be accepted for assess-ment.

Using computers for examinations

For the university’s regulations regarding the use of computers for examinations, see http://www.au.dk/en/rules/2002/au6.

For further details, please consult AU-IBT's examination regulations (please note: 2009 edition, as the latest edition is being translated late november 2010): http://http://hih.au.dk/Admin/Public/DWSDownload.aspx?File=%2fFiles%

2fFiler%2fHIH%2fDiverse%2fEksamensreglement__UK.pdf Project-oriented procedures

Options for project-oriented procedures are stated in the description of the individual study element.

Exemption

An exemption is a deviation from that or those regulations that normally apply for the area in question. Exemption can be granted on the basis of an application sent to the authority that has the power to grant such exemption.

An application for exemption must be submitted to the Board of Studies. If another authority has the power to grant exemption, the Board of Studies forwards the application to the appropriate authority (e.g. the dean, rector or

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ministry).

An application for exemption must be made in writing, stating reasons, and submitted as soon as possible. For the application to be processed immediately, it must include a precise account of the regulation from which exemption is sought, and what such exemption is intended to achieve (e.g. permission to use special aids, extension of examination time, and postponement of time limits). Documentation for the unusual conditions that justify exemption must be enclosed with the application. Importance will not normally be attached to such conditions if they are not documented.

Appeals and complaints

Complaints must be adressed to AU-IBT's director. The prerequisite for a complaint to be dealt with immediately is that it is in writing and reasoned. It must appear from the complaint what the student(-s) wish complain about and what he/she/they intend to achieve with the complaint.

Examination appeals must be filed within 14 days after publication of test results, cf Examination Executive No. 1016 dated 24 August 2010 regarding studies in vocational education (UVM), chapter 10. For details, please see

https://www.retsinformation.dk/Forms/R0710.aspx?id=133234 Examinations

Closer regulations regarding how and to what extent the student must have participated in classes in which the type of examination involves such participation are stated in the description of the individual study element.

In the assessment of all written examinations, emphasis will be placed on the student’s ability to present an academic problem area and manage an academic task, including compliance with formal academic requirements (references, quotations, etc.).

In the assessment of all oral examinations, emphasis will be placed on the student’s ability to present academic material, organise an oral presentation and enter into academically constructive dialogue.

The results of all examinations are stated in the examination result (the diploma), including their ECTS value.

An average is calculated with one decimal place of all graded assessments. Each assessment is included in the calculation of the ECTS value.

Acts and executive orders, as well as the university’s rules and regulations relating to education, are available in the electronic rules and regulations of Aarhus University at http://www.au.dk/en/rules/index.html