r C lff) D anish A g en cy fo r Labour
= = M a rk e t and R ecruitm ent
STAR'S strategy 2018-2021:
Building tomorrow's labour m arket
together
Mission and vision
T h e mission describes th e purpose o f STAR
an d is th e reason behind the establishm ent o f STAR.
STAR's mission:
STAR p r o m o t e s e ff e c tiv e
l a b o u r m a r k e t p o lic y by w h ic h businesses receive t h e n e c e ss a ry l a b o u r a n d as m a n y citizens as possible have a job o r a re
in e d u c a t io n .
T h e vision sets th e course o f our am bitions a t STAR.
STAR's vision:
• STAR m a k e s it possible
t o m a k e decisions r e g a r d in g t h e l a b o u r m a r k e t
on a q u a l i f i e d basis
• STAR m a k e s it possible to t r a n s f o r m l a b o u r m a r k e t
p o lic y in to e f f e c t iv e p r a c t ic e t h a t b e n e fits citizens
• STAR m a k e s it possible f o r businesses to receive th e n e c e s s a ry la b o u r
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STAR s tra te g y 2018 2021 3
W o rk a t STAR
The tasks p e r fo r m e d a t STAR are essential f o r the
d e v e lo p m e n t o f th e D anish la b o u r m a rk e t. It is th e r e fo r e im p o r t a n t t h a t w e can be p ro u d o f th e p ro d u c ts t h a t w e d e liv e r a n d t h a t o u r ow n ers a n d users fin d th e m helpful.
W e k n o w t h a t o n ly th ro u g h c o o p e ra tio n w ith our
sta k e h o ld e rs can we m a k e a real d iffe re n c e . A n d o n ly by a d d in g value t o o u r p a rtn e rs can w e achieve o u r goals.
A p re re q u isite fo r success a t STAR is an a ttr a c tiv e and d e v e lo p in g w o rk p la c e fo r everyone. STAR should be a w o rk p la c e w ith a high d e g re e o f w e ll-b e in g , g o o d ca re e r o p p o rtu n itie s a n d a sensible w o rk -life b a la n c e . A t STAR, we show tr u s t a n d re c o g n itio n , and w e re s p e c t each other's p ro fe s s io n a l co m p ete n ces.
STAR s tra te g y 2018 2021
It is vita l t h a t em p loyees and m a n a g e rs have a close and tru s tin g c o o p e ra tio n . W e th e re fo re p rio ritis e a m b itio u s a n d s tro n g m a n a g e m e n t t h a t can c re a te a f r a m e w o r k fo r an e xciting , c h a lle n g in g a n d a ttr a c tiv e w o rk p la c e t h a t sets th e course f o r w o r k a n d t h a t tra n s la te s s tra te g y into a c tio n .
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The future
labour m arket
T he re a re m a n y signs in d ic a tin g t h a t th e la b o u r m a r k e t is d e v e lo p in g rap idly. T e c h n o lo g ic a l d e v e lo p m e n ts m e a n increasin g d ig itis a tio n a n d in te rn a tio n a lis a tio n o f th e w a y w e w o r k a n d o f th e D anish la b o u r m a r k e t as a w hole.
T he n u m b e r o f jo b fu n c tio n s t h a t can be a u to m a te d is a c c e le ra tin g , a n d this a u to m a tiz a tio n is likely to im p a c t u nevenly across industries. D e v e lo p m e n ts w ill create n e w jo b typ e s, w hile o th e r jo b fu n c tio n s w ill d is a p p e a r.
T he w a y t h a t la b o u r is o rg a n is e c w ill also change.
W e are a lr e a d y seeing new a n d looser e m p lo y m e n t fo rm s, w ith m o re f r e q u e n t jo b changes.
This d e v e lo p m e n t holds a n u m b e r o f new o p p o rtu n itie s . N e w ty p e s o f job w ill arise, a n d te le w o rk in g m eans t h a t e m p loye es can m a tc h w ith e m p loye rs across g e o g ra p h ic a l loca tio ns. T e c h n o lo g ic a l d e v e lo p m e n ts w ill bring
o p p o r tu n itie s to p re v e n t th e exclusion o f vu ln e ra b le g ro u p s fr o m th e la b o u r m a rk e t. Increasing d ig itis a tio n a n d secure d a ta s h a rin g c re a te an o p p o r t u n it y to p ro v id e citizens a n d businesses w ith m ore in fo r m a tio n to help th e m m a k e a p p r o p r ia te decisions. D ig itis a tio n a n d d a ta s h a rin g also reduce th e risk o f errors a n d fr a u d , w hile s u p p o rtin g q u a lity , w o rk in g p ro c e d u re s a n d due process th ro u g h u n ifo rm a n d p ro fe ssio n al case processing,
b e n e fits a d m in is tra tio n a n d in te r p la y across re s o rt areas.
STAR s tra te g y 2018 2021-
A t jo b ce ntres a n d u n e m p lo y m e n t insurance funds, increased d ig itis a tio n m e a n s t h a t u n e m p lo y e d p e o p le close t o th e la b o u r m a r k e t can incre a sin g ly help
them selves. This d e v e lo p m e n t will fr e e - u p resources t h a t can be used t o b uild re la tio n s w ith citizens fu r th e s t a w a y f r o m th e la b o u r m a rk e t. Research in d ic a te s t h a t a tru s tin g
re la tio n s h ip can be essential t o move citizens closer to e m p lo y m e n t.
These new o p p o rtu n itie s also com e w ith new challenges.
The te c h n o lo g ic a l d e v e lo p m e n ts req uire skills u p g ra d in g a n d increase th e need fo r c ro s s -d is c ip lin a ry skills
u p g ra d e s a n d tra in in g . N e w e m p lo y m e n t fo rm s a n d w ays t o o rg a n is e la b o u r w ill c h a lle n g e th e Danish c o lle c tiv e - a g re e m e n ts m o d e l a n d th e w a y t h a t w e re g u la te and legislate.
All th ese d e v e lo p m e n ts re q u ire t h a t STAR w orks to
p ro m o te an e ffe c tiv e la b o u r m a rk e t policy. W e m u s t help ensure t h a t th e o p p o r tu n itie s o f the fu tu re la b o u r m a r k e t a re e x p lo ite d , t h a t businesses hcve th e la b o u r t h a t th e y need, a n d t h a t as m a n y citizens as possible have a jo b or a re in e d u c a tio n . W e m u s t co ntin ue t o m e e t o u r core tasks by p ro v id in g g o o d services f o r citizens and businesses and by assisting th e m in iste r a n d P a rlia m e n t in p o lic y -m a k in g . A t th e sam e tim e , w e m ust ensure im p le m e n ta tio n o f
e m p lo y m e n t policy, supervise, deliver a n d c o m m u n ic a te th e necessary k n o w le d g e so t h a t th e m in iste r and
P a rlia m e n t, citizens a n d businesses, m u n ic ip a litie s and u n e m p lo y m e n t insurance fu n d s have th e b e st possible fo u n d a tio n f o r th e ir decisions.
Strategic
developm ent tracks
STAR's s tra te g ic d e v e lo p m e n t tra cks show h o w STAR will a d d re s s th e ch a lle n g e s a n d o p p o rtu n itie s o f th e fu tu re la b o u r m a rk e t. A g e n c y a n d o ffic e g o a ls w ill be set
a n n u a lly f o r all o f th e d e v e lo p m e n t tra c k s . STAR w ill w o rk s y s te m a tic a lly t o m a n a g e a n d fo llo w - u p on
all th ese goals.
The s tra te g ic d e v e lo p m e n t tra cks f o r STAR f o r th e p e rio d 2018-2 02 1 are:
• Use o f kno w ledge
• Priority on focused im p le m e n t a t io n a t the fro n tlin e
• Inclusion th ro u g h d ig itisa tio n
• User involvement
STAR s tra te g y 2 018 2021 - 9
Use o f knowledge
STAR cre a te s va lu e f o r th e d e p a rtm e n t, p oliticia ns, businesses, citizens, m u n ic ip a litie s a n d u n e m p lo y m e n t insurance fu n d s by re a c tin g ra p id ly a n d w ith a g ilit y to d e v e lo p m e n ts in th e e m p lo y m e n t a re a. STAR does th is by using in fo r m a tio n , d a ta a n d k n o w le d g e t o tr a n s fo rm p o litic a l in te n tio n s in to leg isla tio n , t o d e v e lo p to o ls to ensure a c c u ra te im p le m e n ta tio n a n d to deliver solutions a n d services t h a t a re co n sid e red useful a n d o f high q ua lity.
O u r w o r k w ith k n o w le d g e a n d c o m m u n ic a tio n s u p p o rts all o f o u r tasks.
W e p u t o u r sta k e h o ld e rs a n d users in a b e t t e r p o s itio n by c la rify in g p o litic a l in te n tio n s, evidence a n d k n o w le d g e a b o u t w h a t is h a p p e n in g in p ra c tic e . W e a re a g ile and cro ss-d isciplin a ry, a n d w e can g ra s p th e new o p p o r tu n itie s p ro v id e d b y new evid ence a n d d a ta ty p e s - f o r e x a m p le to a lle v ia te lack o f la b o u r a n d p re ve n t b o ttle n e c k situ atio ns, o r t o secure a m o re sim ple a n d e ffic ie n t p u b lic sector.
W e m a k e it possible to m a k e p o litic a l, m a n a g e ria l and p ro fe ssio n a l decisions on a n in fo rm e d basis, so t h a t
a g re e m e n ts , refo rm s, rules a n d im p le m e n ta tio n in itia tiv e s have th e desired effe cts.
T A R s t r a t e g y 2 0 1 8 2 0 2-
GOALS FOR 2021
In 2021, w e have d o n e m o re t o secure o u r p o s itio n as the s tro n g e s t p ro fe s s io n a l a n d k n o w le d g e -b a s e d a c to r in th e e m p lo y m e n t a re a . W e c o m m u n ic a te o u r k n o w le d g e so t h a t it is useful a n d accessible fo r all a n d so t h a t it
s u p p o rts th e p o litic a l process, u n e m p lo y m e n t insurance fu nd s, m u n ic ip a litie s , citizens and businesses in th e best w a y possible. W e ensure t h a t p o litic ia n s a lw a y s have re le v a n t k n o w le d g e a v a ila b le on w hich t o base th eir decisions, a n d t h a t m u n ic ip a litie s a n d u n e m p lo y m e n t
insurance fu n d s a re e q u ip p e d t o im p le m e n t le g is la tio n and in itia tiv e s in th e b est possible way.
W e have close c o lla b o r a tio n w ith researchers, o th e r
k n o w le d g e pro du ce rs, p ra c titio n e rs a n d social p a rtn e r s to g a th e r a n d c o m m u n ic a te in fo r m a tio n . W e can q u ic k ly te st p ro b le m s a n d solutions so t h a t new k n o w le d g e is
g e n e ra te d a b o u t w h a t a c tu a lly works.
In 2 02 1 , STAR is known and recognised for:
• O u r a b ilit y t o h ig h lig h t a n d d o c u m e n t g o o d and
e v id e n c e -b a s e d e m p lo y m e n t p ra c tic e in c o n n e c tio n w ith p o lic y -m a k in g a n d p r e p a r in g p o litic a l propo sals,
a g re e m e n ts a n d re fo rm s re g a rd in g th e e m p lo y m e n t a re a .
• O u r d e v e lo p m e n t o f n e w m e th o d s f o r e m p lo y m e n t in itia tiv e s t h a t a re b ase d on best p ra c tic e g lo bally.
• O u r a b ilit y t o link e v id e n c e -b a s e d k n o w le d g e w ith k n o w le d g e on p ra c tic e , a n d t o p ro v id e citizens, businesses a n d fr o n tlin e e m p loyees w ith access to to o ls b ase d on th is kn o w le d g e .
Priority on focused im plem entation
a t the frontline
A core ta s k f o r STAR is t o ensure h ig h - q u a lity leg isla tive w o r k a n d e ffe c tiv e im p le m e n ta tio n o f e m p lo y m e n t refo rm s a n d in itia tiv e s in close d ia lo g u e w ith o u r sta keh o ld e rs.
O u r a p p ro a c h to im p le m e n ta tio n is resu lts-b a se d and
d if fe r e n tia te d to suit each m u n ic ip a lity a n d u n e m p lo y m e n t insurance fu n d . T h ro u g h tra n s p a re n c y , in v o lv e m e n t and p rio ritis in g , w e m a k e STAR visible a n d w e p ro v id e help a n d k n o w le d g e fo r all a c to rs in th e e m p lo y m e n t a re a .
Im p le m e n ta tio n is n o t fu lly c o m p le te until it rea che s o u t to th e fr o n tlin e e m p loye e s w ho t a l k t o businesses a n d citizens.
T h e re fo re , w e m a k e every e n d e a v o u r to ensure t h a t fr o n tlin e em p loyees' skills have a solid a n d k n o w le d g e -
base d fo u n d a tio n a b o u t w h a t a c tu a lly w orks f o r citizens a n d businesses. This requires d ia lo g u e w ith p ra c titio n e rs , researchers, e d u c a tio n a l institutions, businesses a n d s ta k e h o ld e rs fo r g o o d p ro fe ssio n al s ta n d a rd s . It also requires t h a t w e use k n o w le d g e fro m p ra c tic e t o s u p p o rt m u n ic ip a litie s , u n e m p lo y m e n t insurance fu n d s, a n d o th e r a c to rs in th e b est possible way.
S T A R s t r a t e g y 2 0 1 8 2 0 2 1 - 1 5
GO ALS FOR 2021
In 2021, STAR s u p p o rts im p le m e n ta tio n o f re fo rm s and in itia tiv e s r ig h t o u t to fr o n tlin e em ploye es a t jo b centres a n d u n e m p lo y m e n t insurance funds. This is th ro u g h t a r g e t e d and d iffe r e n tia te d im p le m e n ta tio n e ffo rts , h ig h -
q u a lit y le g is la tio n a n d le g a l counselling m a te ria l, and th ro u g h c o m m u n ic a tin g c le a r p rin c ip a ls f o r g o o d e m p lo y
m e n t p ro fe s s io n a lis m b u ilt on k n o w le d g e a n d d ia lo g u e w ith p ra c titio n e rs , researchers, v o c a tio n a l a d u lt e d u c a tio n a l fa c ilitie s , m inistries, agencies, businesses a n d o th e r o rg a n is a tio n s .
Im p le m e n ta tio n is fo cuse d a n d d if fe r e n tia te d a n d is based on th e m u n ic ip a lity o r u n e m p lo y m e n t insurance fu n d in q u e stion a n d th e ir s itu a tio n , results a n d rea din ess fo r im p le m e n ta tio n . STAR w o rks closely w ith m u n ic ip a litie s a n d u n e m p lo y m e n t insurance funds a t th e fo re fro n t, and uses these as e x a m p le s o f b e st p ra ctice . STAR also w orks w ith o th e rs in need s u p p o r t t o stre n g th e n th e ir e ffo rts . In 2 0 2 1 , STAR is known and recognised for:
• O u r a b ilit y to c re a te a b rid g e b e tw e e n p o litic a l in t e n t ions a n d th e r e a lity o f businesses, m u n ic ip a litie s and u n e m p lo y m e n t insurance funds.
• O u r c o o p e ra tio n w ith jo b centres, u n e m p lo y m e n t
insurance fu n d s, sta ke h o ld e rs, researchers a n d v o c a tio n a l a d u lt e d u c a tio n a l fa c ilitie s on im p ro v in g th e skills o f
fr o n t- lin e em ployees.
• O u r u s e r-a d a p te d courses a n d e ffo rts d e v e lo p e d fo r m u n ic ip a litie s t h a t w a n t to invest in b e tte r e m p lo y m e n t in itia tiv e s over several years.
STAR s tra te g y 2018 2021-
Inclusion through digitisation
STAR s u p p o rts a fle x ib le e m p lo y m e n t system t h a t p r o m ote s ow n ership, responsibility, m o tiv a tio n a n d a c tio n . D ig itis a tio n gives us new o p p o r tu n itie s to t a r g e t a n d p r io r i
tise e ffo rts . N e w ty p e s o f d a ta will give us a s tro n g e r f o u n d a tio n f o r q u a lifie d m a n a g e m e n t o f e m p lo y m e n t initia tives.
W e w ill be a b le t o id e n tify business d e m a n d s f o r sp ecific skills m uch m ore ra p idly, a n d w e w ill be a b le t o p re d ic t
s h o rta g e s . W e w ill be a b le t o t a r g e t e ffo rts m ore a c c u ra te ly lo c a lly and w e w ill be a b le to give citizens fast, t a r g e te d a n d in d iv id u a liz e d d a ta t h a t can help th e m to g e t b a c k into e m p lo y m e n t or e d u c a tio n m o re quickly. In creasing d ig it i
s a tion o pe ns up fo r th e o p p o r t u n it y to inclu de m o re citizens in th e la b o u r m a r k e t a n d to p re ve n t exclusion o f ind ivid u a ls w ith disa b ilities.
H owever, d e v e lo p m e n ts also place n e w d e m a n d s on IT s e c u rity a n d on le g is la tio n t h a t s u p p o rts u s e r-frie n d ly a n d re lia b le IT systems. A t STAR, th e re fo re , we secure hig h - q u a lit y IT s e c u rity a n d p ro v id e s u p p o rt to ensure t h a t new le g is la tio n is re a d y f o r d ig itis a tio n .
W e p rio ritis e c o - p ro d u c tio n a n d t h a t o u r d ig ita l solutions a re inclusive a n d easy t o use. W e th e r e fo re p ro d u c e a n a lyses, d ig ita l to o ls a n d so lu tio n m od els in c o lla b o r a tio n w ith p u b lic a n d n o n -p u b lic sta ke h o ld e rs. W e involve citizens, u n e m p lo y m e n t insurance fu nd s, m u n ic ip a litie s a n d a u th o ritie s w hen d e v e lo p in g d ig ita l solutions fo r our a re a . W e also m a k e sure t h a t our IT solutions a re perceived as u ser-frie nd ly, irre s p e c tiv e o f th e outset.
GO ALS FOR 2021
In 2021, w e base o u r solutions m o re on th e needs o f c itiz ens, businesses a n d fr o n tlin e em ployees. W e lo o k a t w here new te c h n o lo g y can h elp t o include m ore g ro u p s in th e la b o u r m a rk e t. W e invite fro n t-ru n n e rs , citizens, businesses a n d sta k e h o ld e rs to lo o k a t how w e d o this. W e d e v e lo p m o re in d iv id u a lis e d IT so lu tio n s in w h ich d a t a a n d o p tio n s a re a d ju s te d t o f i t th e needs o f each citizen, w ith fo c u s on n u d g in g th e citizen to m a k e th e best decisions. W e also se
cure s m o o th tra n s itio n s b e tw e e n systems (go vern m e nt, m u n ic ip a lity , u n e m p lo y m e n t insurance fu n d ) f o r citizens, f r o n tlin e e m p loye es a n d businesses.
W e use d a ta to p re v e n t s h o rta g e s o f la b o u r a n d p ro v id e d a ta a n d re le v a n t s u p p o r t f o r all citizens a n d businesses t o secure a fa s t a n d successful m atch . W e ensure c o rre c t a n d a u to m a tic p a y m e n t o f benefits. W e use d a ta t o p ro v ide necessary a n d la w fu l c o n tro l a n d w e have e sta b lishe d unique a n d h ig h - q u a lity IT se curity w ith r e g a rd t o d a ta sh a rin g a n d IT systems.
In 2 0 2 1 , STAR is known and recognised for:
• Services f o r citizens, businesses a n d fr o n tlin e
e m p lo ye es t h a t th e y can use to m a k e th e b e st possible decisions.
• O u r s u p p ly o f d ig ita l services t h a t can be used by all, irre s p e c tiv e o f th e outset.
• O u r IT s e c u rity a n d d a ta p ro te c tio n .
User
involvement
STAR a im s to establish th e h igh est possible d e g re e o f o w n e rs h ip re g a r d in g o u r solutions a n d o ffe rs. W e do this by in c lu d in g o u r users in th e design a n d d e v e lo p m e n t o f o u r solutions a n d services. This ensures t h a t services and solutions m e e t user needs a n d t h a t users e x p e rie n c e th e p u b lic s e c to r as sim ple a n d e ffic ie n t. W e inclu de th e users w he n c re a tin g a n d d e v e lo p in g initia tives, p ro je c ts and solutions. W e c o -c r e a te n e w a n d m o re in d iv id u a lly c u stom ised solutions w ith citizens, businesses and sta ke h o ld e rs.
W e re cogn ize t h a t citizens have to u n d e rs ta n d th e d e m a n d s t h a t th e y m e e t a n d t h a t th e y have to be a ble to m a k e sense o f th e w o r k in w hich th e y a re ta k in g p a rt.
A t th e sam e tim e , w e w o rk t o establish an e v id e n c e -b a s e d fo u n d a tio n to e na b le fr o n tlin e e m p lo ye e s to custom ize th e ir e ffo rts f o r citizens so t h a t citizens perceive these e ffo r ts as m e a n in g fu l a n d m o tiv a tio n a l a n d n o t 'just' c o m p lia n c e w ith leg isla tion.
STAR s tra te g y 2018 2021-
GO ALS FOR 2021
In 2021, w e inclu de users even m ore a n d o u r so lu tio ns are a lw a y s c o -p ro d u c e d w ith th o s e w ho are t o use th e m .
W e in te r a c t w ith o u r users on all p la tfo r m s a n d a d ju s t our c o m m u n ic a tio n w ith o u r users t o f i t w h a t is d e m a n d e d . T h ro u g h th e c o m m u n ic a tio n o f k n o w le d g e a n d d a ta , we help job centres a n d u n e m p lo y m e n t insurance fu n d s to p e r fo rm m ore k n o w le d g e -b a s e d w o rk , w ith o u ts e t in e m p o w e r m e n t o f fr o n tlin e e m p loyees a n d users.
In 2 0 2 1 , STAR is known and recognised for:
• O u r a b ility , th ro u g h inclusion and d ia lo g u e , to c re a te o w n e rs h ip o f o u r solutions a n d services f o r o u r users, in clu d in g citizens, businesses, u n e m p lo y m e n t insurance funds, m u n ic ip a litie s a n d o th e r sta ke h o ld e rs.
• O u r d ia lo g u e w ith businesses t h a t ne e d n a tio n w id e re c ru itm e n t across m u n ic ip a l borders.
• O u r k n o w le d g e a b o u t e m p o w e rm e n t re g a r d in g th e e m p lo y m e n t are a , in c lu d in g k n o w le d g e a b o u t e ffe c ts a n d a b o u t w h a t cre a te s e m p o w e rm e n t.
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Building tomorrow's labour market
together
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