Final question
Appendix 2: Secondary data sources
Secondary Data 1: Gen Y Female
Codes: Treat Yourself, Planning Behavior, Gratitude & Joy, Gift
Twitter, 28.04.2020 Retrieved from:
https://twitter.com/RMcFadden86/status/12 54928020462338048
Secondary Data 2: Gen Y Male
Codes: Sustainability & Clothing, Fashionability
Twitter, 27.04.2020 Retrieved from:
https://twitter.com/CharlieCustom/status/12 54879022707769349
Secondary Data 3: Gen Y Female Codes: Gratitude & Joy, Pride
Twitter, 27.04.2020 Retrieved from:
https://twitter.com/CaliKnight_/status/1254 837989382991872
Secondary Data 4: Gen Y Female Codes: Treat Yourself
Twitter, 25.04.2020 Retrieved from:
https://twitter.com/alexaaburke/status/1254 055549664198656
146 Secondary Data 5: Gen X Female
Codes: History
Twitter, 28.04.2020 Retrieved from:
https://twitter.com/kateStrasdin/status/1255 049214251458560
Secondary Data 6: Gen Y Male
Codes: Sustainability & Clothing, Fashionability
Twitter, 21.04.2020 Retrieved from:
https://twitter.com/TheSupremeSaint/status /1252408675416698881
Secondary Data 7: Gen Y Female Codes: Functionality
Twitter, 24.04.2020 Retrieved from:
https://twitter.com/evaneedsprada/status/12 53458920531808256
Secondary Data 8: Gen Y Male Codes: Recognizability, Popularity,
Twitter, 23.04.2020 Retrieved from:
https://twitter.com/OfficialBLD/status/1253 390938396819457
147 Secondary Data 9: Gen X Male
Codes: Pride, Treat Yourself
Twitter, 22.04.2020 Retrieved from:
https://twitter.com/SheikhTarek8/status/125 2746555691601920
Secondary Data 10: Gen Y Male
Codes: Pride, Treat Yourself, Internet vs Instore, Service Preference
Twitter, 21.04.2020 Retrieved from:
https://twitter.com/nineinchsloth/status/125 2377855704436736
Secondary Data 11: Gen Y Female
Codes: Sustainability as Add-On, Treat Yourself
Twitter, 20.04.2020 Retrieved from:
https://twitter.com/chasingNY/status/12520 12164132601866
Secondary Data 12: Gen X Male
Codes: Fashionability , Design/Designer
Twitter, 18.04.2020 Retrieved from:
https://twitter.com/Benioff/status/12516245 40637024256
148 Secondary Data 13: Gen X Female
Codes: Sustainability as Add-On, Organizational Perspective
Twitter, 17.04.2020 Retrieved from:
https://twitter.com/EmmaPeel_Knight/statu s/1251030714369392645
Secondary Data 14: Gen X Male
Codes: Sustainability as Add-On, Organizational Perspective
Twitter, 16.04.2020 Retrieved from:
https://twitter.com/LeoAuteur/status/12508 01559543451648
Secondary Data 15: Gen X Male
Codes: Sustainability as Add-On, Organizational Perspective
Twitter, 15.04.2020 Retrieved from:
https://twitter.com/OTRAXER/status/1250 377979131289601
Secondary Data 16: Gen Y Female Codes: Quality, Service Preference
Twitter, 15.04.2020 Retrieved from:
https://twitter.com/kaiserjalex/status/12496 92778361163776
149 Secondary Data 17: Gen X Female
Codes: History, Treat Yourself, Exclusivity
Instagram, 24.03.2020 Retrieved from:
https://www.instagram.com/p/B-GOUn4o5SO/
Secondary Data 18: Gen X Female Codes: Treat Yourself
Instagram, 23.03.2020
Retrieved from: https://www.instagram.com/p/B-FfOU7oNOl/
150 Secondary Data 19: Gen X Female
Codes: Treat Yourself
Instagram, 24.04.2020
Retrieved from:
https://www.instagram.com/p/B_X3nLfol51/
Secondary Data 20: Gen X Female
Codes: History, Exclusivity, Service Preference
Instagram, 17.04.2020
Retrieved from:
https://www.instagram.com/p/B_FyZ8UIius/
151 Secondary Data 21: Gen X Male
Codes: Fashionability, Perception of Self, Status, Group Acceptance
Instagram, 14.03.2020 Retrieved from:
https://www.instagram.com/p/B9t_HVVHnDR/
Secondary Data 22: Gen X Male
Codes: Treat Yourself, Exclusivity, Perception of Self, Status, Group Acceptance
Instagram, 14.02.2020
Retrieved from:
https://www.instagram.com/p/B9t_HVVHnDR/
152 Secondary Data 23: Gen X Female
Codes: Recommendation, Loyalty, Quality, Design
Instagram, 22.04.2020 Retrieved from:
https://www.instagram.com/p/B_UjHERnIZx/
Secondary Data 24: Gen X Female Codes: Family & Friends
Instagram, 01.04.2020
Retrieved from: https://www.instagram.com/p/B-cAcVCHHBT/
153 Secondary Data 25: Gen X Female
Codes: Classics, Innovativeness
Instagram, 28.03.2020 Retrieved from:
https://www.instagram.com/p/B-RnZnPHGgx/
Secondary Data 26: Gen X Female Codes: Daily Usage, Planning Behavior
Instagram, 25.04.2020 Retrieved from:
https://www.instagram.com/p/B_cZMznH3K1/
154 Secondary Data 26: Gen Y Female
Codes: Excess & Modesty
Instagram, 04.02.2020 Retrieved from:
https://www.instagram.com/p/B8Jp78kHhWg/
Secondary Data 27: Gen Y Female Codes: Excess & Modesty
Secondary Data 28: Gen Y Female Codes: Gift for special occasion
Instagram, 26.04.2020 Retrieved from:
https://www.instagram.com/p/B_fVUTnnnhI/
155 Secondary Data 29: Gen X Male
Codes: Treat Yourself, Special Occasion, Perception of Self, Group Acceptance
Instagram, 16.01.2020 Retrieved from:
https://www.instagram.com/p/B7Y_DB0J9FS/
Secondary Data 30: Gen X Male Codes: Family & Friends
Instagram, 03.04.2020 Retrieved from:
https://www.instagram.com/p/B-iAFiSpiG0/
156 Secondary Data 31: Gen X Male
Codes: Daily Usage, Treat Yourself
Instagram, 22.04.2020 Retrieved from:
https://www.instagram.com/p/B_Su8e5hDJg/
Secondary Data 32: Gen Y Female Codes: Internet vs. In-store
Instagram, 27.04.2020 Retrieved from:
https://www.instagram.com/p/B_g4o4_H6Qv/
157 Secondary Data 33: Gen Y Female
Codes: Fashionability, Individuality, Treat Yourself
Instagram, 28.04.2020 Retrieved from:
https://www.instagram.com/p/B_j0H6gpQ_u/
Secondary Data 34: Gen Y Male
Codes: Instore-Experience, Design/Designer
Instagram, 22.01.2020 Retrieved from:
https://www.instagram.com/p/B7oo-vuhfDJ/
158 Secondary Data 35: Gen Y Female
Codes: Quality, Willingness to Pay
Influenster Forum Retrieved from:
https://www.influenster.com/reviews/louis-vuitton/questions/hows-the-quality-63086462
Secondary Data 36: Gen Y Female
Codes: Quality vs. Price,, Willingness to Pay, Luxury as Investment
Influenster Forum Retrieved from:
https://www.influenster.com/reviews/louis-vuitton/questions/is-lv-worth-buying-62412560
159 Secondary Data 37: Gen Y Female
Codes: Quality vs. Price,, Willingness to Pay, Luxury as Investment, InStore Experience, Luxury as Investment, Quality vs Price
Influenster Forum Retrieved from:
https://www.influenster.com/reviews/louis-vuitton/questions/ive-been-eyeing-a-lv-bag-for-a-while-i-58953392
Secondary Data 38: Gen Y Female Codes: Luxury as Investment
Influenster Forum Retrieved from:
https://www.influenster.com/reviews/louis-vuitton/questions/is-anyone-owns-lv-bagand-do-you-like-it-56960999
160 Secondary Data 39: Gen Y Female
Codes: Exclusivity, Individuality, Unique vs. Generic, Functionality
Influenster Forum Retrieved from:
https://www.influenster.com/reviews/louis-vuitton/questions/whats-your-favorite-handbag-style-from-55125400
161 Secondary Data 40: Gen Y Female
Codes: Sustainability as Add-On, Designer
LinkedIn, 21.04.2020 Retrieved from:
https://www.linkedin.com/posts/hannahspicer_offwhite-louisvuitton-inthistogether-activity-6658242839836790784-KloE
Secondary Data 41: Gen X Female Codes: Innovativeness
LinkedIn, 25.04.2020 Retrieved from:
https://www.linkedin.com/posts/v%C3%A2nia-cruz-guerreiro-4a711827_louis-vuitton-unveils-a-new-homeware-line-activity-6660142060303077376-Fbg-
162 Secondary Data 42: Gen X Male
Codes: Sustainability as Add-On, Organizational Perspective
LinkedIn, 21.04.2020
Secondary Data 43: Gen X Female
Codes: Sustainability as Add-On, Organizational Perspective
LinkedIn, 21.04.2020
Retrieved from: https://www.linkedin.com/posts/myriamvolterra_louisvuitton-fashionsupport-fashionnews-activity-6658757777445396480-XOu1
163 Secondary Data 44: Gen Y Female
Codes: Sustainability as Add-On, Organizational Perspective
LinkedIn, 21.04.2020
Secondary Data 45: Gen X Male
Codes: History, Classic, Design, Designer
LinkedIn, 14.04.2020
Retrieved from: https://www.linkedin.com/posts/ninive-rodriguez-
625b4728_womens-fall-winter-2020-fashion-show-louis-activity-6656131399990550529-2JNc
164 Secondary Data 46: Gen X Female
Codes: Innovativeness
LinkedIn, 07.04.2020 Retrieved from:
https://www.linkedin.com/feed/update/urn:li:activity:6658672660584763392/
165 Secondary Data 47:
Davis, D. M. (2020, January 24). Louis Vuitton and Gucci are the only 2 luxury companies to consistently rank among the world's most valuable brands for the last 20 years. Here's how they grew to dominate the high-end retail sector. Business Insider. Retrieved from https://www.businessinsider.com/how-gucci-louis-vuitton-became-two-most-valuable-luxury-brands-2020-01?r=DE&IR=T
Secondary Data 48:
Segran, E. (2019, July 22). Inside the luxury industry’s fight for millennials’ hearts, minds, and wallets.
Fast Company. Retrieved from https://www.fastcompany.com/90378508/inside-the-luxury-industrys-fight-for-millennials-hearts-minds-and-wallets
Secondary Data 49:
Hahnbrück, L. (2019, December 8). The Louis Vuitton Bomber. Lisa Hahnbrück. Retrieved from https://lisahahnbueck.com/the-louis-vuitton-bomber/
166