5. DISCUSSION
6.2 Further research
There is a need to investigate the field of why respondents express that they want to get rec-ommendations from the recommender systems, that they are taking it for granted that their data are being collected, but if they get the choice to decline cookies they would choose to do so and not allow all but only necessary cookies. There is a need for research to explore if this paradox is linked to expectations from society and the case of ‘this is what I think people want to hear’ or the case that they are worried about their data being sold to a third party.
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Appendices
Appendix 1: Data from Ekstra Bladet: Segments Motivations Segement Matrix
Appendix 2: Data from Ekstra Bladet: The Larger Consumer Basic Information about The Larger Consumer
Appendix 3: Data from Ekstra Bladet: The Larger Consumer Basis Motivation for The Larger Consumers
Appendix 4: Data from Ekstra Bladet: The News Junkie Basic Information about The News Junkie
Appendix 5: Data from Ekstra Bladet: The News Junkie Basis Motivation for The News Junkie
Appendix 6: Field Notes
1. "Brandbevisthed"
2. AI hypen
Forskel på bruger er godt at havde i baghovedet Særlig udfordring for nyhedsmedier
Etisk og brugeroplevelse - explanier
Under mit IB "udvalgt til dig" - her skal komme en explainer omkring hvorfor det står
Til forsiden - hvad de synes om autogenreret forsiden
hvad for nogle typer af recumenter ville være interessant - hvorfor Artikler i et pause 'hul' eller de artikler du bør læse i dag
Hvad skal man være opmærksom på - bekymringer
Guide sætning - hvad synes det du om denne skal den stå foran inden man klikker ind eller efter
lister eller små bokse er dem som bliver RS artikler. De øverste tre-fire Fronter bliver urørt - mennesker der styrer 'mixet' på baggrund på tal for seerne
EB vil have at mennesker der gør det
Alt dette indhold er skrevet af mennesker og tanken er dette skal forsætte
RS skal være længere nede hvor flowet går dødt, så brugerne får set det indhold de ikke får set ellers - alt det der ikke er plads til.
Appendix 7: Coded Transcriptions
Themes Quotes Respondents
Consumer Habits “Primarily I read my news from news apps, where I have all Danish news apps - in relation to particular pol-itics, society and news.”
“I primarily read Jyllands-Posten to get a quick political overview.”
Respondent 1
Consumer Habits The News Experience
“Primarily Ekstra Bladet.”
“I only read news digitally.”
“To see what is happening in the world. I'm just reading it, because then I know. It's more so I have all the knowledge, I think.”
“It's a broad spectrum I seek when I read my news.
It’s really just everything that can fascinate my brain and at the same time everything that is enlightened me about what's going on in the world around me.”
Respondent 2
Consumer Habits “Primarily on TV 2. And then I read on DR. And then I have a guilty pleasure and read the Reality Portalen.
These are my three primary news platforms. But if I do not think there is anything exciting on either TV2 or DR, then I can go to Ekstra Bladet. I would say this is my fourth place I read news on.”
“I just like to be updated on what's going on.”
“It may be that someone has played golf. I do not watch golf and I do not care about it. But still, I just read the article. I just like to know what's going on.”
“I like to go in depth with an article. I think the headline it might show is a slightly misleading picture and does not show the whole story of what happened.”
Respondent 3
Consumer Habits “I never think the headline is the true story. I can 't use that for anything.”
“To be up to date on what is happening.”
Respondent 4
Consumer Habits “Roughly speaking, I read news almost all the time. Re-ally too often, I think.”
“I read news to get more well-informed."
“I follow people I agree with, and I follow people I disa-gree with.”
“They only read Politiken, and watch DR and then they think they are good to go.”
Respondent 6
Consumer Habits “It is definitely the depth, the depth of the articles and the information. I like the slightly longer articles where things have really been examined and not just twenty sentences.”
“With Ekstra Bladet, you have no idea what you meet.
So clearly different purposes.”
Respondent 5
The News Experience “It can be a good laugh, and it can also be scientific or enlightening. It can all of these things.”
Respondent 2 The News Experience “It’s okay that it is cheesy.” Respondent 4
The news Experience “I want to be entertained without it getting flat.” Respondent 1
Eks-tra Bladet as a New Source
“It has become more paid so paid content in there.”
“In general, I think that Ekstra Bladet is really good at keeping you informed about what is happening.”
Respondent 2
Ekstra Bladet as a New Source
“I read Ekstra Bladet every day. Like several times a day. I scroll through the down and see if there is
Respondent 1
anything. I think EB is some of the fastest to being able to break a story.”
“I also follow Ekstra Bladet and all media on Facebook and there they sometimes have articles. If it's not usu-ally something that I think I would find exciting to read, then it may be if there are many comments going on (...), then I would read it to find out what the fuss is about.”
Ekstra Bladet as a New Source
“Ekstra Bladet is a stupid news media.”
“I do not hope that there are any people who get all their information from there (Ekstra Bladet) because it is often the case that you must be really source critical about what they write.”
“They tend to be good at breaking news. If something violent has happened, they tend to be pretty quick to write about it and have pictures. Børsen and Berlingske can pack their stuff and go home.”
“Sometimes they overlap a bit with articles on Børsen.
Then there is a long article in Børsen about someone who has con with his company. And then he also ends up on Ekstra Bladet. But then it has a slightly different tone, then they might dive into how much
money and big cars he have.”
Respondent 5
Ekstra Bladet as a New Source
“So if it is for example, BT, Ekstra Bladet and the fast news, then I think they are good to give a quick update on what is happening. But it's probably not that Eks-tra Bladet, I read if I want to get well-informed. Then I'll probably read some slower news like Politiken, Infor-mation and Berlingske.”
Respondent 6
Ekstra Bladet as a New Source
It's okay that it's cheesy occasionally, but then I do not consider it to be news. Then I see it as entertainment. I see it as being news when in fact it's something where I feel I'm being enlightened and getting wiser on the sub-ject.”
Respondent 3
Ekstra Bladet as a New Source
“If I found an article you have to pay for then I just look it up on Google and find it somewhere else where I do not have to pay for it.”
Respondent 2
Ekstra Bladet as a New Source
The News Experience
“I think if it's private me then I will click back to the front page. If it was the case I did some
re-search then of course I would move on. If I had to read up on something for a customer.”
“Often the case would be I went back to the front page or go to another medium. Especially if it
Respondent 1
is the stories that everyone brings. Then I will move on to another medium right away.”
The News Experience “It can be fun” Respondent 3
The News Experience “I think it is when the story is explained, and it is some-thing I found interesting.”
Respondent 1
Ekstra Bladet as a New Source
“They [Ekstra Bladet] are still a bit click bait, but not so fierce clickbait anymore.”
Respondent 1
Ekstra Bladet as a New Source
“I feel like I would like to keep EB at home (as a news-paper), but I also do not want to be the him who keeps EB. So that's why I do not have it.”
Respondent 1
Ekstra Bladet as a New Source
“They (Ekstra Bladet) are still a bit click bait, but not so fierce clickbait anymore.”
“I think it’s kind of annoying with all the commercials that pop up all the time. I actually think it is a quite big part of my reading experience.”
Respondent 1
User Experience
Concern about implemen-tation
“Yes, I think so, I think there will be a greater chance that I will bother to see if there is something that makes sense to me. If I look at EB's website right now. Then there are maybe two stories I bother to read at the top, so it’s a way to keep me on the site.”
“I do not think I'm so scared of it, as long as they still want money from the state through media support, then they also have to comply with some public af-fairs/public service requirements in some way – it hould at least be informative, what they bring, and they should have breaking and big news.”
“Basically, it can be a problem in relation to the work I have right now. It is not necessarily the same stories I will read when I am off work.”
I often think that it can go wrong with, for example, having sat and searched for milk, then it is as if after-wards it will be about milk and agriculture, and I kind of don't care a bit about that.”
Respondent 1
User Experience “People like me, who read almost all articles, read through Ekstra Bladet anyway.”
“The user experience will probably be better because you may be surprised. Like damn this is exciting I must read it first.”
“[when using RS] “I find the news maybe faster than I find it somewhere else because it is recommended, but I get through it sooner or later anyway, it does not change much for me. I think that because I'm going
Respondent 2
through the news so broadly, they are going to recom-mend a lot of stuff I've already read.”
User Experience “When I think about it overall, I actually think it's fine.”
“I feel there is an incredible amount of shit I have to scroll through before I actually find what I want to read.”
“The idea seems to be really good, especially for such a media as Ekstra Bladet, because there is just so much of so somewhat "blandede bolsjer” so to speak. So the idea I think is really nice.”
“I think the news flow will be better, when you are shown something that is relevant to you. I feel it is ex-tremely important that you still keep the top stories and then you get something that is relevant to you.”
Respondent 4
User Experience “It is something I have missed”
I would think that was better actually than as it is now.
Without knowing in depth about it of course, but I think it sounds pretty sensible.”
Respondent 6
User Experience “I think it's especially important for major news, which publish a lot of news, because it's one of the issues that these technologies help address; when it can be difficult to find your way around information when there is a lot of it. Recommender systems can help find the relevant content for you, so that it is not lost in the general news flow.”
“When they start using these technologies to create a great user experience. We want to entice users to pay for our content in our subscription media products. And it is quite necessary that we succeed in order for us to be able to finance journalism in the future.”
Kasper Lindskow
Influence on Filtering “After all, I think there are some journalists on EB who are better than others. And I think there are some jour-nalists that I would like to be able to follow, because they write something like Jonas Sahl, for example. He writes primarily about politics. So in that way it could make good sense.”
“Always give me the free choice.”
“I think, for example, the function on Facebook and In-stagram is pretty good; when I get all these ads, that I can say now I'm tired of looking at them. I think I see it too often. It also provides some data for them in terms of how one is affected.”
Respondent 1
Digital Development “We are on a continuous digital development that ena-bles us to make some media that gets better and bet-ter. A new wave of this development is artificial intelli-gence. I also think user expectations for news media are created by other forms of digital media platforms, and that also means that when they start using these tech-nologies to create a better user experience, then we will appear very old fashioned and dusty if we do not also do some of the same things.”
Kasper Lindskow
Personal Data Collection “It’s fine. I have already given all my information to pri-vate companies who should be allowed to graft me in the nose and stab me in the arm. I have no privacy any-more, it's sold now.”
Respondent 1
Personal Data Collection “Isn't that just the way it is now? I simply do not think I have a big problems with that.”
“Then you can try to be proper in class, while you are the proper ones in class, then you lose the match. Some others are starting to move on.”
Respondent 1
Personal Data Collection “I don’t care about it.” Respondent 2 Personal Data Collection “I do not care. It does not touch me. That's just the way
it is in this world we are living in.”
“We live in a world where data has become a currency and that's just the way it is.”
Respondent 5
Personal Data Collection “I do not think it is very nice that we have reached a point where you cannot do anything online anymore without your data being collected and used to influ-ence you, and influencing how you should act online.”
Respondent 3
Transparency Getting Hooked
“My challenge with the way the news picture is going, is that you often end up in some situation of getting into the same bubble. You get the same news all the time and you do not get wiser about your surroundings. I think you should be focused on this when you make them [recommendation systems[. I may not have read any crime stories in the last ten days on their media.
That is because I have moved to another medium to read it. How do they make sure to keep us inside the loops that are important to us? For example, they do not share data information with BT and therefore they would not be able to see if I go to BT and read every-thing about what happens in the Eastern High Court.“
Respondent 1
Cookie Consent “I want to be able to delete my cookies.” Respondent 1 Cookie Consent “It is only the ones needed for the website to work.”
“Both that you get rid of some commercials often. 2. I'm not emsy about my data but I also can not see what it benefits me that they get it. If I have the ability to turn
Respondent 5