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Questionnaire Proposal

In document Higher Education Branding (Sider 102-108)

Appendices

Appendix 6.3 Questionnaire Proposal

In the following, the actual questionnaire proposal is outlined. As mentioned in the thesis, ICDK should carefully consider whether it would be beneficial to translate the questionnaire into Portuguese to avoid language-based misunderstandings, thus way improving the response quality.

Introduction

Dear Brazilian student,

Thanks for taking your time to help us, at Innovation Centre Denmark, to understand more about Brazilian students’ choice of higher education. With your responses, we will be able to better meet the Brazilian students’ needs with regards to higher education. Also by going through the

questions, you will learn more about your own motivations for studies, and hopefully this can make it easier for you to make the right decisions in the future regarding your studies and career. Your response will only be used for survey purposes, and you will be guaranteed anonymity.

Also, as a token of our appreciation for your help, you will get the chance to win a ___ by the end of the questionnaire.

Questions begin on the following page.

(1) Are you currently studying at a university? / Have you ever studied at a university?

Yes ☐ No ☐

(2) What degree are you currently taking? / What degree did you take at university?

Graduação ☐ Pós ☐ Mestrado ☐ PhD ☐ Doutorado ☐

(3) Do you consider doing a master’s degree? (Extra question for those responding “Graduação”) Yes ☐ No ☐

(4) When do you think of doing it? (Extra question for those responding “yes”) Right after graduação ☐

1 year after graduação ☐ 2-3 years after graduação ☐ 4-5 years after graduação ☐ +5 years after graduação ☐

(5) Why do you study at university?

Please indicate to what degree you agree with the following reasons Strongly

disagree

Mildly disagree

Neither agree nor

disagree

Mildly agree

Strongly agree

To improve my career opportunities (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

To become a researcher of professor (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

To stay informed and to keep learning (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

To pause and reflect on what I want in

life (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

Because my family would like me to (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

(6) Have you ever studied abroad at a university / Do you consider studying abroad at uni?

Yes ☐ No ☐

(7) What factors are important for a great university for studies abroad in your opinion?

(only if yes to #6)

Unimportant Of little importance

Moderately important

Important Very important

That the program is of top quality (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

That classes are in English

(as opposed to local language) (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

That there are few students in the classes (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

That the university has a high ranking in

my field (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

That teachers and co-students are

pleasant to be around (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

That the university building and class

rooms are nice (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

That the university has a good library (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

That the degree can be used back in

Brazil (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

That the university collaborates tightly

with companies (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

That the university promotes student life

on and off campus (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

That the university can give financial

support (scholarships) (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

That the university is international (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

That the university has students from all

over the world (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

That the university makes students think

critical towards theories (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

That the university is in a country I want

to experience (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

(8) Why did you / do you want to study abroad?

(only if yes to #6)

Strongly disagree

Mildly disagree

Neither agree nor

disagree

Mildly agree

Strongly agree

To improve my career opportunities (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

To improve my quality of life (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

To receive a better education than I can

in Brazil (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

To get a new perspective on my field of

study (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

To learn new languages and cultures (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

To travel and to have fun (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

(9) What are the main barriers for you to study abroad / Why don’t you want to study abroad?

“Strongly disagree” means that the reason is not a big barrier for you to study abroad, while “strongly agree” means that the reason is a big barrier for you to study abroad

Strongly disagree

Mildly disagree

Neither agree nor

disagree

Mildly agree

Strongly agree

I do not feel secure about studying in a

foreign language (e.g. English) (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

I am not used to traveling (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

I feel comfortable in Brazil and don’t

want to leave my life here (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

I don’t really know what opportunities I

have abroad (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

I am afraid that studying abroad would make me lose my professional network in Brazil

(1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

I don’t like to leave my friends and

family for so long (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

It is too expensive (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

(10) List your top 3 of countries where you would like to study 1) _______________________________________________

2) _______________________________________________

3) _______________________________________________

(11) Have you ever been to Denmark?

Yes (studies) ☐ Yes (vacation) ☐ Yes (other reason) ☐ No ☐

(12) To what degree do you associate Denmark with the following statements?

“Very small degree” means that the statement does not fit your perception of Denmark at all, and “very large degree”

means that the statement fits your perception of Denmark perfectly Very small

degree

Small degree

I don’t know

Large degree

Very large degree

The winters in Denmark are mild (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

The summers in Denmark are sunny (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

It is easy to travel from Denmark to all

other European countries (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

Denmark is a safe country (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

Denmark is a clean country (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

Denmark is a green (sustainable) country (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

Denmark is an expensive country (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

The Danish people are cold (closed) (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

I will need to learn Danish to feel

comfortable living there (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

Quality of life is high in Denmark (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

People have a lot of free time in

Denmark (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

I would like to live in Denmark (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

(13) To what degree do you associate Danish universities with the following:

Very small degree

Small degree

Don’t know Large degree

Very large degree

Danish universities are world-class (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

Lectures at Danish universities are

interactive (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

Students at Danish universities can freely

argue with professors (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

Danish universities have great libraries (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

Danish students are highly engaged in the

lectures and ask many questions (1) ☐ (2) ☐ (3) ☐ (4) ☐ (5) ☐

(14) Have you ever considered studying in Denmark?

Yes ☐ No ☐

Demographic information

(15) What is your gender?

Female ☐ Male ☐

(16) How old are you?

______________

(17) What city are you from?

_____________________

(18) What is your nationality? (do you have more nationalities?) _____________________

Thank you for your time – if you want to participate in the competition for cinema tickets [or the like] please enter your e-mail address below:

___________________________________

In document Higher Education Branding (Sider 102-108)