Please answer if your company started exporting including indirect export before 2006. Information provided by you is to be used for the objectives of the study aiming at exploring and finding solutions and recommendations for improving export performance of Vietnamese enterprise. Any details relating to identification of your firm is to be kept secrete and undisclosed to any other people. Thank you very much for your answer.
Company name: (may not be provided if you do not want to reveal)…………
Head quarter add: …….….
Type of product: ………
Type of ownership: ………
Number of employee: ………
Registered capital: ……….
Year of establishment: ………...
Year of first export (including indirect export): ………
Position of respondent: ……….
Please indicate by circling (or highlighting if answer on soft-copy) one of the 0-4 numbers to what extent do the following statements apply to your company regarding the relationships with your business partners (business partners can be customers or suppliers or partners in the same industry which your company have business relationship on multiple transactions and dual exchange of business information)?
0 1 2 3 4
Not apply at all Totally true
1 RC1-We know how to build good personal relationship with business partner
0 1 2 3 4
2 RC2- We analyze what we would like and desire to achieve with which partner.
0 1 2 3 4
3 RC3-We almost always solve problems constructively with our partners.
0 1 2 3 4
4 RC4-We know how to make use partners’
strength
0 1 2 3 4
5 RC5-We know how to exploit information when communicating with partners.
0 1 2 3 4
6 RC6-We know how to persuade partners to agree with our suggest
0 1 2 3 4
Please indicate by circling one of the 0-4 numbers to what extent, in the period from 2005 to 2006, you are carrying out the following activities by yourself or handing them over to other parties
In case your company has several different export product lines please fill in the following questions only for your key export product line, i.e. the product line that in 2006 was generating the greatest export revenue.
0 1 2 3 4
Entirely by others Entirely by your company 7 Export market intelligence
The extent your company has handled export market intelligence activities (including export order searching, competitor analysis, export sales forecasts, etc)
0 1 2 3 4
8 Export product adaptation
The extent your company has handled export product modification (including
0 1 2 3 4
identification, development, specification and negotiation of product modifications required by export market customers)
9 Export promotion
The extent your company has handled export promotion activities (including personnel visits and calls to potential customers, emailing, website communication, advertising, trade fair participation, etc)
0 1 2 3 4
10 After export sale service
The extent your company has handled after-sales service including customer servicing, warranty service, spare part delivery service, etc.
0 1 2 3 4
11 Export pricing
The extent your company has decided on export pricing (including price setting, provision of export financing)
0 1 2 3 4
12 Export distribution
The extent has your company handled distribution activities in the export market (including operating sales outlets, communication with local distributors in export market, logistics in export market)
0 1 2 3 4
If answered 4, since when have you carried out export these activities single-handedly and where - or from whom - did you learn how to carry out these activities?
Year Learnt from 7a Export market intelligence
8a Export product modifications 9a Export promotion
10a After export sale service 11a Export pricing
12a Export distribution
If answered 1-3, to what extent do the following parties carry out these activities for your company?
7b Export market intelligence
intermediary in buyer country: Not at all 0 1 2 3 4 To full extent intermediary in third country Not at all 0 1 2 3 4 To full extent intermediary in Vietnam Not at all 0 1 2 3 4 To full extent
partner in same industry: Not at all 0 1 2 3 4 To full extent local supplier: Not at all 0 1 2 3 4 To full extent foreign supplier: Not at all 0 1 2 3 4 To full extent government body Not at all 0 1 2 3 4 To full extent industry body: Not at all 0 1 2 3 4 To full extent other party Not at all 0 1 2 3 4 To full extent 8b Export
product adaptation
intermediary in buyer country: Not at all 0 1 2 3 4 To full extent intermediary in third country Not at all 0 1 2 3 4 To full extent intermediary in Vietnam Not at all 0 1 2 3 4 To full extent partner in same industry: Not at all 0 1 2 3 4 To full extent local supplier: Not at all 0 1 2 3 4 To full extent foreign supplier: Not at all 0 1 2 3 4 To full extent government body Not at all 0 1 2 3 4 To full extent industry body: Not at all 0 1 2 3 4 To full extent other party Not at all 0 1 2 3 4 To full extent 9b Export
promotion
intermediary in buyer country: Not at all 0 1 2 3 4 To full extent intermediary in third country Not at all 0 1 2 3 4 To full extent intermediary in Vietnam Not at all 0 1 2 3 4 To full extent partner in same industry: Not at all 0 1 2 3 4 To full extent local supplier: Not at all 0 1 2 3 4 To full extent foreign supplier: Not at all 0 1 2 3 4 To full extent government body Not at all 0 1 2 3 4 To full extent industry body: Not at all 0 1 2 3 4 To full extent other party Not at all 0 1 2 3 4 To full ext 10b After export
sale service
intermediary in buyer country: Not at all 0 1 2 3 4 To full extent
intermediary in third country Not at all 0 1 2 3 4 To full extent
intermediary in Vietnam Not at all 0 1 2 3 4 To full extent partner in same industry: Not at all 0 1 2 3 4 To full extent local supplier: Not at all 0 1 2 3 4 To full extent foreign supplier: Not at all 0 1 2 3 4 To full extent government body Not at all 0 1 2 3 4 To full extent industry body: Not at all 0 1 2 3 4 To full extent other party Not at all 0 1 2 3 4 To full extent 11b Export
pricing
intermediary in buyer country: Not at all 0 1 2 3 4 To full extent intermediary in third country Not at all 0 1 2 3 4 To full extent intermediary in Vietnam Not at all 0 1 2 3 4 To full extent partner in same industry: Not at all 0 1 2 3 4 To full extent local supplier: Not at all 0 1 2 3 4 To full extent foreign supplier: Not at all 0 1 2 3 4 To full extent government body Not at all 0 1 2 3 4 To full extent industry body: Not at all 0 1 2 3 4 To full extent other party Not at all 0 1 2 3 4 To full extent 12b Export
distribution
intermediary in buyer country: Not at all 0 1 2 3 4 To full extent intermediary in third country Not at all 0 1 2 3 4 To full extent
intermediary in Vietnam Not at all 0 1 2 3 4 To full extent partner in same industry: Not at all 0 1 2 3 4 To full extent local supplier: Not at all 0 1 2 3 4 To full extent foreign supplier: Not at all 0 1 2 3 4 To full extent government body Not at all 0 1 2 3 4 To full extent industry body: Not at all 0 1 2 3 4 To full extent other party Not at all 0 1 2 3 4 To full extent Please indicate by circling one of the 0-4 numbers how you evaluate your company’s export performance in 2006 (Please do this for your key export product line in case your company has several different export product lines).
13. EP1-What was your company export growth rate in 2006:
0. growth ≤ 0 % 1 . 0 %< growth ≤ 10%
2 . 10 %< growth ≤ 25%
3 . 25 %< growth ≤ 100%
4 . 100 %< growth
14. EP2-To what extent has your company’s export profitability aspiration level been fulfilled
Not fulfilled at all 1 2 3 4 5 More than fulfilled
15. EP3-How do you perceive your company’s export profitability compared to the profitability of domestic sales
Much lower 0 1 2 3 4 Much higher