The completion of this dissertation marks the end of what has been both an enriching and at times frustrating journey. Entering the academic world was a steep learning curve for me, and it still often feels like I am climbing a mountain. But that is also the beauty of research: there is always something more to learn. Something that could potentially change your view of the world. Despite the momentarily feelings of frustration and loneliness, a PhD truly is a privilege. One is fortunate enough to devote years to the investigation of a topic of interest. I have had the opportunity to put a theoretical frame around an empirical phenomenon that captured my interest while working in industry. I have learned about some of the fundamental workings of the human mind. What motivates people and makes them feel good? How do humans learn and how do they influence each other? Those are some of the theoretical questions that I have been lucky to investigate and subsequently translate into a business context where they can, hopefully, make a positive difference for the future design of digital products and services.
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8 Appendices
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