5. CONCLUSION
6.2 L IMITATIONS
The e-marketing plan has some limitations when it comes to viability and applicability.
The e-marketing tactics presented are developed as suggestions for Zalora Indonesia to consider. Because of limited information on resources, time and budget, the viability of these suggestions is questioned and should be taken into consideration before
implementation. Because of the same information limitation, the actions part of the SOSTAC structure was excluded, which may limit the paper’s immediate applicability.
The page delimitation also somewhat limits the scope of the thesis, making it inevitable to create demarcations, which may have affected the analysis. These limitations are, however, assumed not to have had a large impact on the end result and conclusion of the thesis. The conclusion of the thesis is thus still viewed as viable and applicable for Zalora Indonesia.
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