An improvement to existing policy B) A novel policy instrument or tool C) A more blue sky / systemic idea

Level Global, EU, National, Regional, City, community

Regional and National Target Business, entrepreneur, user innovator, citizen

Administration, Business partners Type of policy Stick, carrot,

sermon, other

facilitation Source of idea Literature, research data, personal experience

Interview partners, national workshops

Regional and national governance structures should empower Entrepre–

neurial individuals to pursue their innovative approaches. This includes strategy and implementation consulting, access to (local) financial means, removal of administrative burdens etc.

Workshop participants as well as interview partners frequently point at (sometimes

unintended) burdens of national regulations on (especially small and medium)

entrepreneurs. This also seriously impacts their ability of Sustainability innovation.

PR1: Regional and national governance structures should empower entrepreneurial individuals - Post-it notes

5 GREEN ticks

• “Ethical acting entrepreneur”

• Is it more important to educate young people @ issues and values / responsibilities as citizens within communities?

• What about sustainable lifestyles as the framing context ?

• Are we only focusing on young people?

• Picture of entrepreneurs is positive! Do you have different empirical results?

• Find a legal framework as best practice (e.g. in which country does it work)

• To empower citizens to participate in dialogue on sustainability

• Create rules for partnerships (PP partnerships) local government – local sustainable entrepreneurs

• Yes – improve governance (by liberating….)

• That should be strongly aligned with existing organizations

PR1: Regional and national governance structures should empower entrepreneurial individuals - As presented

Regional / national structures (a long term policy recommendation)

• Careful analysis of the situation of sustainability entrepreneurs in different European regions and the corresponding social need

• Subsidiary-isation

• Benchmarking across European regions

• Learn from best practices what structures support entrepreneurship

• Training programme for policy advisors for implementing sustainability goals

• Policy that can learn and adapt

• Challenge: making sustainability cool

• Challenge: integrate “conventional” entrepreneurs into sust. Agenda

• Don’t forget Schumpeter’s rule of ‘creative destruction; killing ideas is a good thing

• We need a generation of people who can translate results of scientific research

into policy language, e.g. training programmes to facilitate this.

PR2: Remove cultural barriers to user-entrepreneurship

More about this recommendation:

Type of recommendation:

A) An improvement to existing policy B) A novel policy instrument or tool C) A more blue sky / systemic idea

B

Level Global, EU, National, Regional, City, community

National, Regional Target Business, entrepreneur, user innovator, citizen

User innovators, cultural sector Type of policy Stick, carrot,

sermon, other

Carrot Source of idea Literature, research data, personal experience

Interviews, national workshops

Cultural barriers to (user-) Entrepreneurships starting at early stages of education continuing in academia, media reports etc. should be removed.

Sustainability orientated persons may be hindered from pursuing an

Entrepreneurial career if this seems to imply that they have a lower

degree of dedication to general ethical goals. Therefore, integration of

(user-) Entrepreneurship into teaching materials on all educational

levels plays an important role.

PR2: Remove cultural barriers to user-entrepreneurship - Post-it notes

5 GREEN ticks; 3 RED ticks

• EDUCATION: The question for me is: How do we stop our brightest students from going into finance and direct them to sustainable entrepreneurship (incentives?)

• There is a systemic problem in our educational systems that do not intend to raise people with an entrepreneurial mindset. Not just missing as a subject

• What would Europe-wide education for sustainability look like? Is there value in committing to this across Europe across schools and higher eduction – to influence ‘digitla native’ generation?

• Certain institutions more hinder than encourage creative thinking – “freshen up” these institutions

• Move beyond ‘hero entrepreneur’ image – who are the ‘collective entrepreneurs’ that should be the new role models

• Maybe we need to be careful with the label of ‘entrepreneur’ in academia. Maybe having such a label puts off those who don’t see themselves as “entrepreneurs.” Link to WP5 and rec 2 and 3

• Do we necessarily need equally good conditions for user-driver entrepreneurship across all EU regions? Can it not simply be something that some regions are better that than others (e.g. a “user valley”)

• MOOCs. Challenge to change or add to the formal education (school) syllabus! Education does not appear to radically change consumer behaviour – will it change this?

• Education is important to make the population able and open for doing / trying to innovate

• Good – need to use existing channels

• Very good – will there be a re-bound effect where sust entrepreneur thinks it is NOT for profit

9

PR2: Remove cultural barriers to user-entrepreneurship - As presented

Focus on education (a short term policy recommendation)

• Invite local sustainable entrepreneurs into schools as role models / heroes.

• Teach entrepreneurial history of Europe in a more balanced way. See www.InventingEurope.eu

• We need barriers in order to fight them!

PR3: Reframe concept of user-driven entrepreneurship

More about this recommendation:

Type of recommendation:

A) An improvement to existing policy B) A novel policy instrument or tool C) A more blue sky / systemic idea

A/ B

Level Global, EU, National, Regional, City, community

EU, National Target Business, entrepreneur, user innovator, citizen

Citizens, Business, Educational Sector Type of policy Stick, carrot,

sermon, other

Carrot, Sermon Source of idea Literature, research data, personal experience

Interview partners, national workshop

The (still rather intellectual) concept of user driven Entrepreneurship

should be reframed by adding practical examples and elaborating on

the implications and practical value of sustainability innovation in the

General public.

PR3: Reframe concept of user-driven entrepreneurship - Post-it notes

3 GREEN ticks

• I’m not sure recommendation 3 is a policy issue

• Create narrative of change aligned with WP2 to make sustainable entrepreneur concept understandable and desirable

• Yes – transparent accounting

WP1: Further research suggestions

In document Designing Policy for Sustainable User Innovation and Entrepreneurship (Sider 88-96)