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Getting in Touch with LinkedIn Connect Message Option 1:

In document HIGH-GROWTH: A LOOK BEHIND THE SCENES (Sider 174-178)

Appendix 3 - Messages to Reach out to Companies

1. Getting in Touch with LinkedIn Connect Message Option 1:

Hi [name]! We are 2 founders and master students researching the key attributes of Gazelles. We already talked with international founders – including Eric La Bonnardière,

Multi innovation award winner, and Daniel Rodic, 30 under 30 – and we would also to also connect with you. Best.

Option 3:

Hi [Name],

These times bear a challenge for some, and a great opportunity for other businesses.

Supported by the Global Scaling Academy, we analyze, in our master thesis, companies in regards to their scaling potential. Could we include yours to our research? It only requires a 20min call.

Best.

Option 4:

Hi (name), these times bear a challenge for some, and a great opportunity for other businesses. Together with the Global Scaling Academy, we are 2 master students analyzing businesses in regards to their scaling potential and we would be grateful to include yours in our research. Best.

Option 5:

Hi (name), these times bear a challenge for some, and an exponential opportunity for other businesses. Together with the Global Scaling Academy, we are 2 master students analyzing businesses in regards to their scaling potential. Could we include yours to our research, it just requires a 20min zoom-call.

Best.

Option 6:

Hi [name]! Supported by the Global Scaling Academy, we analyze, in our master thesis, companies in regards to their scaling potential. I found your company through the FT 1000 2020 ranking and would love to include you in our research. It only requires a 20min call. Best.

2. 2nd message once they have accepted our request to connect Option 1:

Hi [Name]!

Do you have time for a quick chat?

We are 2 foundAs mentioned before, me and my research partner (Levi Yosef) are in the process of identifying the key factors that facilitates rapid company growth, as we did with Evaneos.

We want to ask you for max. 30 minutes of your time via a quick (video) call, where we can get your insights, which we will compare with our data-set of other Gazelle CEO’s.

Naturally, we are happy to share the results of our investigation with you.

Here is a quick recap of our investigation. We are talking to 50 Gazelle-Founders to analyse the factors, leading to Gazelles’ success.

Drawing from our own startups experience and backed by the Copenhagen Business School, we aim to create actionable metrics that can be used by scale-ups and Gazelles to be more aware of their possible blindspots. This conversation will not be about

confidential information but rather about the insights and conditions behind your companies growth.

To make things easier, you can either reply to this message directly, or book it through this link so you can select the time that suits you best here:

https://calendly.com/hifg/30mn Best regards,

[Signature]

Option 2:

Hi [Name],

Thanks again for connecting with me!

As mentioned before, me and my research partner are in the process of identifying the key factors that facilitates rapid company growth, as we did with Evaneos.

We want to ask you for max. 30 minutes of your time via a quick (video) call, where we can get your insights, which we will compare with our data-set of other Gazelle CEO’s.

Naturally, we are happy to share the results of our investigation with you.

Here is a quick recap of our investigation.

We are talking to 50 Gazelle-Founders to analyse the factors, leading to Gazelles’

success.

Drawing from our own startups experience and backed by the Copenhagen Business School, we aim to create actionable metrics that can be used by scale-ups and Gazelles to be more aware of their possible blindspots.

This conversation will not be about confidential information but rather about the insights and conditions behind your companies growth.

To make things easier, you can either reply to this message directly, or book it through this link so you can select the time that suits you best

Select your time-slot here: https://calendly.com/hifg/30mn Best regards,

[Signature]

Option 3:

Hi [Name],

I appreciate you accepting the request and would like to invite you to a quick 20min call, where my thesis partner and I could get your insight on the way you have scaled your business.

In order to keep your responses as unbiased as possible, I cannot give you too much information before our interview is done, but I would like to give you a brief overview of what our research is about. My research partner and I are in the process of analyzing international high-growth companies with specific capabilities, in regards to their

potential to become market-leader. The current economical crisis, as bad as it is, plays a larger role in the findings that we will produce and would like to provide you with, as soon as our research is completed in June.

Would you be available for such a call with us? We can completely adapt to your time schedule and you can just provide us with 1 or 2 time-slots of your choice. To make things easier, you can either reply to this message directly so we can schedule a call, or book a time slot through this link and select the time that suits you best

(https://calendly.com/hifg/30mn).

I look forward to your response!

Best regards, [Signature]

Option 4:

Hi,

Thanks for connecting with me!

As mentioned before, me and my research partner - Levi Yosef - are in the process of identifying the key factors that facilitate rapid company growth. Drawing from our own Startups experience and backed by the Copenhagen Business School and Global Scaling Academy, we aim to analyze the key attributes that participate in the growth of high growth firms.

To collect more data, we would like to schedule a quick call with you (20-30mn). To make things easier, you can either reply to this message directly so we can schedule a call, or book a time slot through this link and select the time that suits you best

(https://calendly.com/hifg/30mn). And if that’s not something you want to participate in, let me know.

The questions will not touch upon confidential information but rather about the insights and conditions behind your company's growth. Naturally, all information will be

anonymized in our research and we are happy to share the results of our investigation with you.

Thank you for your time, it is very appreciated - especially during these times.

Best, [Signature]

3. E-mail Follow-Up

In document HIGH-GROWTH: A LOOK BEHIND THE SCENES (Sider 174-178)