CHAPTER 6. GENERAL DISCUSSION AND CONCLUSION
6.6 Future Research
The earlier in the design process that a proposed concept can be tested on consumers, the better.
As noted in paper 2, the expenses involved in making changes to a design concept rise as the design process moves along. It would therefore be of great interest to determine whether the proposed methods can be effective in an artificial setting, where sketches could be tested as 3D images or a VR film.
The test stores utilized in this project are fully realized projects, which cost considerable sums to implement. But with the rate of technological development in this area, it won't be long before 3D sketches will be usable in the contexts described here. One can already experience approximations of this level of technology at design conferences and conventions today. Designers will, with accelerating pace and intensifying authenticity be able to present and test projects in virtual environments, without needing to build them first.
VR technologies have already gained a solid foothold as presentation tools. With films and pictures of virtual models, designers can give clients a spatial experience of how a future interior will feel (WebVR 2017; Architects 2016). Drawbacks such as low resolution, cumbersome 3D glasses, and relatively high costs will certainly be reduced with time. At Hong Kong Business of Design Week in December, 2017, I experienced virtual projections inside a 3 meter by 3 meter white box (HKU imseCAVE). With a pair of light 3D glasses and an antenna that calibrated the user's movements in the space, one could move freely through a virtual large and luxurious apartment, despite being in a small box in a convention hall. From here it seems a small jump to the applications we are talking about here.
The same kind of technology will certainly be able to test remodel or refurbishing projects in existing stores (Lowe’s 2017). With AR technology, it will be possible to place a client, or a consumer, in an existing space and present them with a new wall surface, an adjusted arrangement of furniture, new furniture, or a new collection of products (Augmented World Expo 2018). Tests of potential designs will be able to be carried out in this way, without building anything first. It is also easy to imagine that technology will be able to provide a more holistic experience in online shopping, and that brands and retailers will be able to create better symbiosis between virtual and physical shopping environments.
A final limitation is that the method proposed in this dissertation has been tested exclusively in
investigate, to see whether similar results can be obtained. There are numerous contexts where interior space has a spillover effect onto an object or an experience—music in a concert hall, for example, food in a restaurant, or services in hotels or institutions.
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TITLER I PH.D.SERIEN:
2004
1. Martin Grieger
Internet-based Electronic Marketplaces and Supply Chain Management 2. Thomas Basbøll
LIKENESS
A Philosophical Investigation 3. Morten Knudsen
Beslutningens vaklen
En systemteoretisk analyse of mo-derniseringen af et amtskommunalt sundhedsvæsen 1980-2000
4. Lars Bo Jeppesen
Organizing Consumer Innovation A product development strategy that is based on online communities and allows some firms to benefit from a distributed process of innovation by consumers
5. Barbara Dragsted
SEGMENTATION IN TRANSLATION AND TRANSLATION MEMORY SYSTEMS
An empirical investigation of cognitive segmentation and effects of integra-ting a TM system into the translation process
6. Jeanet Hardis
Sociale partnerskaber
Et socialkonstruktivistisk casestudie af partnerskabsaktørers virkeligheds-opfattelse mellem identitet og legitimitet
7. Henriette Hallberg Thygesen System Dynamics in Action 8. Carsten Mejer Plath
Strategisk Økonomistyring 9. Annemette Kjærgaard
Knowledge Management as Internal Corporate Venturing
– a Field Study of the Rise and Fall of a Bottom-Up Process
10. Knut Arne Hovdal
De profesjonelle i endring Norsk ph.d., ej til salg gennem Samfundslitteratur
11. Søren Jeppesen
Environmental Practices and Greening Strategies in Small Manufacturing Enterprises in South Africa – A Critical Realist Approach 12. Lars Frode Frederiksen
Industriel forskningsledelse
– på sporet af mønstre og samarbejde i danske forskningsintensive virksom-heder
13. Martin Jes Iversen
The Governance of GN Great Nordic – in an age of strategic and structural transitions 1939-1988
14. Lars Pynt Andersen
The Rhetorical Strategies of Danish TV Advertising
A study of the first fifteen years with special emphasis on genre and irony 15. Jakob Rasmussen
Business Perspectives on E-learning 16. Sof Thrane
The Social and Economic Dynamics of Networks
– a Weberian Analysis of Three Formalised Horizontal Networks 17. Lene Nielsen
Engaging Personas and Narrative Scenarios – a study on how a user-centered approach influenced the perception of the design process in the e-business group at AstraZeneca 18. S.J Valstad
Organisationsidentitet
Norsk ph.d., ej til salg gennem Samfundslitteratur
19. Thomas Lyse Hansen
Six Essays on Pricing and Weather risk in Energy Markets
20. Sabine Madsen
Emerging Methods – An Interpretive Study of ISD Methods in Practice 21. Evis Sinani
The Impact of Foreign Direct Inve-stment on Efficiency, Productivity Growth and Trade: An Empirical Inve-stigation
22. Bent Meier Sørensen Making Events Work Or, How to Multiply Your Crisis 23. Pernille Schnoor
Brand Ethos
Om troværdige brand- og
virksomhedsidentiteter i et retorisk og diskursteoretisk perspektiv
24. Sidsel Fabech
Von welchem Österreich ist hier die Rede?
Diskursive forhandlinger og magt-kampe mellem rivaliserende nationale identitetskonstruktioner i østrigske pressediskurser
25. Klavs Odgaard Christensen
Sprogpolitik og identitetsdannelse i flersprogede forbundsstater
Et komparativt studie af Schweiz og Canada
26. Dana B. Minbaeva
Human Resource Practices and Knowledge Transfer in Multinational Corporations
27. Holger Højlund
Markedets politiske fornuft
Et studie af velfærdens organisering i perioden 1990-2003
28. Christine Mølgaard Frandsen A.s erfaring
Om mellemværendets praktik i en
transformation af mennesket og subjektiviteten
29. Sine Nørholm Just
The Constitution of Meaning – A Meaningful Constitution?
Legitimacy, identity, and public opinion in the debate on the future of Europe 2005
1. Claus J. Varnes
Managing product innovation through rules – The role of formal and structu-red methods in product development 2. Helle Hedegaard Hein
Mellem konflikt og konsensus
– Dialogudvikling på hospitalsklinikker 3. Axel Rosenø
Customer Value Driven Product Inno-vation – A Study of Market Learning in New Product Development
4. Søren Buhl Pedersen Making space
An outline of place branding 5. Camilla Funck Ellehave
Differences that Matter
An analysis of practices of gender and organizing in contemporary work-places
6. Rigmor Madeleine Lond
Styring af kommunale forvaltninger 7. Mette Aagaard Andreassen
Supply Chain versus Supply Chain Benchmarking as a Means to Managing Supply Chains
8. Caroline Aggestam-Pontoppidan From an idea to a standard
The UN and the global governance of accountants’ competence
9. Norsk ph.d.
10. Vivienne Heng Ker-ni
An Experimental Field Study on the
Effectiveness of Grocer Media Advertising
Measuring Ad Recall and Recognition, Purchase Intentions and Short-Term Sales
11. Allan Mortensen
Essays on the Pricing of Corporate Bonds and Credit Derivatives 12. Remo Stefano Chiari
Figure che fanno conoscere
Itinerario sull’idea del valore cognitivo e espressivo della metafora e di altri tropi da Aristotele e da Vico fino al cognitivismo contemporaneo 13. Anders McIlquham-Schmidt
Strategic Planning and Corporate Performance
An integrative research review and a meta-analysis of the strategic planning and corporate performance literature from 1956 to 2003
14. Jens Geersbro The TDF – PMI Case
Making Sense of the Dynamics of Business Relationships and Networks 15 Mette Andersen
Corporate Social Responsibility in Global Supply Chains
Understanding the uniqueness of firm behaviour
16. Eva Boxenbaum
Institutional Genesis: Micro – Dynamic Foundations of Institutional Change 17. Peter Lund-Thomsen
Capacity Development, Environmental Justice NGOs, and Governance: The Case of South Africa
18. Signe Jarlov
Konstruktioner af offentlig ledelse 19. Lars Stæhr Jensen
Vocabulary Knowledge and Listening Comprehension in English as a Foreign Language
An empirical study employing data elicited from Danish EFL learners 20. Christian Nielsen
Essays on Business Reporting Production and consumption of strategic information in the market for information
21. Marianne Thejls Fischer
Egos and Ethics of Management Consultants
22. Annie Bekke Kjær
Performance management i innovation
– belyst i et social-konstruktivistisk perspektiv
23. Suzanne Dee Pedersen
GENTAGELSENS METAMORFOSE Om organisering af den kreative gøren i den kunstneriske arbejdspraksis 24. Benedikte Dorte Rosenbrink
Revenue Management
Økonomiske, konkurrencemæssige &
organisatoriske konsekvenser 25. Thomas Riise Johansen
Written Accounts and Verbal Accounts The Danish Case of Accounting and Accountability to Employees
26. Ann Fogelgren-Pedersen
The Mobile Internet: Pioneering Users’
Adoption Decisions 27. Birgitte Rasmussen
Ledelse i fællesskab – de tillidsvalgtes fornyende rolle
28. Gitte Thit Nielsen Remerger
– skabende ledelseskræfter i fusion og opkøb
29. Carmine Gioia
A MICROECONOMETRIC ANALYSIS OF MERGERS AND ACQUISITIONS
30. Ole Hinz
Den effektive forandringsleder: pilot, pædagog eller politiker?
Et studie i arbejdslederes meningstil-skrivninger i forbindelse med vellykket gennemførelse af ledelsesinitierede forandringsprojekter
31. Kjell-Åge Gotvassli
Et praksisbasert perspektiv på dynami-ske
læringsnettverk i toppidretten Norsk ph.d., ej til salg gennem Samfundslitteratur
32. Henriette Langstrup Nielsen Linking Healthcare
An inquiry into the changing perfor-mances of web-based technology for asthma monitoring
33. Karin Tweddell Levinsen Virtuel Uddannelsespraksis
Master i IKT og Læring – et casestudie i hvordan proaktiv proceshåndtering kan forbedre praksis i virtuelle lærings-miljøer
34. Anika Liversage Finding a Path
Labour Market Life Stories of Immigrant Professionals 35. Kasper Elmquist Jørgensen
Studier i samspillet mellem stat og erhvervsliv i Danmark under 1. verdenskrig
36. Finn Janning
A DIFFERENT STORY
Seduction, Conquest and Discovery 37. Patricia Ann Plackett
Strategic Management of the Radical Innovation Process
Leveraging Social Capital for Market Uncertainty Management
2006
1. Christian Vintergaard
Early Phases of Corporate Venturing
2. Niels Rom-Poulsen
Essays in Computational Finance 3. Tina Brandt Husman
Organisational Capabilities, Competitive Advantage & Project-Based Organisations
The Case of Advertising and Creative Good Production
4. Mette Rosenkrands Johansen Practice at the top
– how top managers mobilise and use non-financial performance measures 5. Eva Parum
Corporate governance som strategisk kommunikations- og ledelsesværktøj 6. Susan Aagaard Petersen
Culture’s Influence on Performance Management: The Case of a Danish Company in China
7. Thomas Nicolai Pedersen
The Discursive Constitution of Organi-zational Governance – Between unity and differentiation
The Case of the governance of environmental risks by World Bank environmental staff
8. Cynthia Selin
Volatile Visions: Transactons in Anticipatory Knowledge 9. Jesper Banghøj
Financial Accounting Information and Compensation in Danish Companies 10. Mikkel Lucas Overby
Strategic Alliances in Emerging High-Tech Markets: What’s the Difference and does it Matter?
11. Tine Aage
External Information Acquisition of Industrial Districts and the Impact of Different Knowledge Creation Dimen-sions