80
81 Furthermore, Rosnefelds (2007) definition of powerful cluster, wase evident in multiple instances.
The research established that the definition of the Copenhagen microbrewery cluster is defined as a powerful cluster, to its nature of being self-aware of cluster activities and using them to their best capabilities. Whilst innovation in terms production and quality was evident in multiple instances innovation in terms of equipment improvement was not evident. Even though, R&D facilities are found in the Copenhagen area, the connection between this entity and the cluster participants were unclear. The second sub question underlying this research can therefore be answered to the extent that powerful cluster activities are evident in the microbrewery cluster of Copenhagen.
The double diamond approach allowed to determine local as well as global benefits the
Copenhagen microbrewery cluster makes use from as well as the underlying structures, leading to their competitiveness. Furthermore, it allowed for the evaluation of the individual firm’s
internationalization process and the clusters impact on it. In context of the internationalization process of cluster participants, it became clear that the process of internationalization in case of the Copenhagen microbrewery cluster is heavily dependent on the size, age, and output of the firm. Whilst for new entrants as well as microbreweries of small production do not see a need to expand their market reach beyond the local market, even though an increasing demand was evident over the last years, it became clear that the local market potential is limited. Throughout the research it became clear, that the growth potential of the firm by only focusing on the local market are limited. This is due to the nature of the Danish market being fairly small compared to other nations. To overcome this barriers, local microbreweries decided to produce for the local as well as for the global market to maximize their growth potential. The Copenhagen microbrewery cluster therefore consist of national as well as international cluster participants in context of their marketing procedures. As it became evident, internationalization is impacting all cluster
participants in context of their dependency of resources for foreign suppliers. Whilst entering the international market for sales purposes only impacted the local cluster in terms of the growth potential of the individual firm, the impact of cluster activities in the internationalization process to gain access to foreign resources was far greater. As it became evident, the sharing of knowledge about foreign resources impacted the choice of suppliers, as well as a constant flow of new
innovations as well as resources in the cluster and eased their process of implementation. The
82 answer to the third sub question is therefore twofold. Whilst internationalization in terms of marketing is limited to firms’ size and output, and only impact the cluster in the growth potential of individual firms, the internationalization process of accessing foreign resources is impacting all cluster participant and is highly reliant on the local cluster activities. Concluding it is to say that cluster activities were found in the microbrewery industry around Copenhagen. Whilst clear evidence was found in impacting all firms in the internationalization process in terms of foreign resource acquirement as well as their implementation, impact of cluster activities on entering the global competition was not evident and demands further research. Furthermore, the specific relation in between external research facilities and the Copenhagen microbrewery cluster was unclear and should be further investigated in the future.
83
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