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Overview of Figures, Tables and Models
Figures
Tables
Figure 2: Digital Ad Spending in the US, 2018-2023 (eMarketer, 2019) 9
Figure 3: Time realtors have had a website (NAR, 2017) 28
Figure 4: Gender on Facebook 62
Figure 5: Country and City Facebook 62
Figure 6: Days and Times Online Facebook 63
Figure 7: Average reach and engagement Facebook 64
Figure 8: Gender Instagram 64
Figure 9: Age Instagram 65
Figure 10: Countries and Cities Instagram 65
Figure 11: Time and Date Instagram 66
Table 1: Gender Table 2: Age Table 3: Income Table 4: Home Bought Year 51
Models
Table 5: Income and Age 52
Table 6: Income and Gender 52
Table 7: Age and Gender 53
Table 8: Age and Home Buy 53
Table 9: Home Buy and How They Met Their Agent 54
Table 10: Age and Platform Account 54
Table 11: Social Media importance 55
Table 12: Use of Facebook and Instagram 56
Table 13: Enjoyment of Facebook and Instagram 56
Table 14: Like of social media page 57
Table 15: Following a real estate profile 57
Table 16: Interacting with a real estate brand 58
Table 17: Promotion of products 58
Table 18: Interaction with agents 59
Table 19: Awareness of real estate presence 59
Table 20: Home shopping on social media 60
Table 21: Home buying on social media 60
Table 22: Selling on social media 61
Table 23: Social media as replacement of line media 61
Table 24: Average Reach and Engagement: Instagram 66
Table 25: Total Reach and Engagement Facebook and Instagram 67
Model 1 : Structural form of the thesis 13
Model 2: Heuristic-Systematic Processing Model (Zhang, 2012) 33
Model 3: Technology Acceptance Model (Dahl, 2015) 44
Model 4: Anthropomorphic Marketing Model (Dahl, 2015) 46