INVITING
BRIGHT MINDS
RAMBOLL/
TAGLINE
TAGLINE
Basic guidelines
We have introduced a tagline to make our purpose and value
proposition more explicit to our stakeholders. It embodies the main value we create and our role in the world. This document describes the design principles for its use in detail. These are some of the main guidelines for its use:
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OUR TAGLINE
Ideas define our future.
If they are bright, ingenious, and innovative, ideas can change the world. For the better.
Bright minds who can think of new and sustainable ways of living hold the key to tomorrow’s society.
We bring knowledge with the power to drive positive change to our clients. In the form of ideas that can be realised and implemented;
solutions that work today and shape tomorrow.
Which is why we say:
Bright ideas. Sustainable change.
A logo package with the logo including the tagline can be downloaded here on our Brand Manual. Should you lack any guidance on a particular implementation situation, please reach out to: branding@ramboll.com
Our tagline is always to be used in
connection with the Ramboll logo. Never split up the two parts of the
tagline, as they are one unity. Depending on the context and the media where it is used, the tagline can
be used more or less prominently. If it does not fit, it is ok to use the
pure logo.
It is to be used on all Ramboll communications materials, except from our correspondence templates (letters, memos, invoices etc) or when there
is no room for it.
PRIMARY VERSION
The tagline is always to be used in connection with the logo.
SECONDARY VERSIONS
When the primary version, does not fit, you can use these versions instead.
If none of these fit, please use the logo in its pure form.
LOGO COMBINATION/
TEXT FOCUS
Especially on digital media such as video and power point where there is room for a large sign-off, the tagline is used in a larger font and centred.
LOGO COMBINATION/
TEXT FOCUS / FOUR LINES
If you want to use the tagline as a large graphic element on eg. merchandise, this version can be used.
STRING GRAPHIC
To be used on tape or other elements where to logo and tagline needs to be repeated.
LOGO COMBINATION/
FILM OUTRO FLOW
Call to action
#rambollattention
LOGO COMBINATION/
FILM OUTRO TWO VERSIONS
RAMBOLL.COM
No tagline on mobile view
POWERPOINT
Outro In Power point, we do not have the tagline on each
slide, but include it on the title and the end slide.
WORD
Til
Client name
Dokumenttype Preliminary report
Dato
January 2019
REPORT TITLE
REPORT SUBTITLE
In Word, the tagline is only used on the Report and tender templates, all other correspondence templates will not feature the tagline.
TENDER TITLE
CLIENT NAME TENDER TYPE DATE
DK.RAMBOLL.COM
PUBLICATIONS
REACHING FOR WORLD-CLASS EXCELLENCE
ANNUAL REPORT 2017
MANAGING WATER
CHALLENGES
WWW.RAMBOLL-ENVIRON.COM/WATER
ADVERT
FOR AT KOMME TIL BUNDS I TINGENE (MÅ MAN STARTE FRA TOPPEN)
Bæredygtig byudvikling globalt. På strategisk niveau. www.ramboll.com
Diane Cook, Len Jenshel/National Geographic Creative
EVENTS
LORUM IPSUM
SIT DELANTE DOLOR (SITU IN ALSITTER
CONNECTIONS)
Solutions for a sustainable future. www.ramboll.com/transport
ROLLUPS
We strive to be at the forefront of our fields: Delivering innovative and sustainable solutions that set new standards and make a genuine difference to our clients, the environment and society as a whole.
WWW.RAMBOLL.COM
SETTING
NEW STANDARDS
TSHIRT
KEY HANGER
UMBRELLA
PEN
BAG