VARIABLES (in appendix 5)
B “Company” The short company description was based on official company pages (Their webpages as well as Crunchbase and LinkedIn profile)
C “Fintech category” Based on categories from World Economic Forum & Deloitte (2015). Appendix 5 details what characterizes each category in order to classify each company according to its most fitting Fintech category.
D “Sector” Once the Fintech category is established, the Sector is determined by the researcher according to the core solution primarily offered by the company.
Data found in Column G and J (Problem data and Solution data)
E “Subsector” Determined by the solution offered by the company (Based on data in Column G and J). Appendix 5 describes characteristics of each subsector in order to correctly classify the companies.
F “Problem” 5 Fintech Problem types were identified from literature (Kanaskar, 2016).
Appendix 5 describes each problem in order to classify the companies. Problem type was determined by analyzing keywords from collected company content (the content and keywords used lies in Column G).
G “Problem data” Contains referenced data content from official company pages and highlights keywords used to classify the problem (column F).
H “Solution 1” Details the solution offered by the company (based on data in column J).
I “Solution 2” Details other solutions offered by the company (based on data in column J).
J “Solution data” Contains referenced data content from official company pages to classify the solutions (column H and I).
K “Value Proposition” The 6 value propositions was created after classifying the companies into distinct groups based on self-assessing the benefits of their solutions.
L “Target Customer” Based on company sources and by validating with Dealroom data.
M “Target Market” Based on company sources and by validating with Dealroom data.
N “Digital technologies” The 8 digital technologies was based on Accenture (2015) and BCG (2016) reports on Fintech. While companies can use more than one technology, classification was done by assessing their solutions (column G and I) to determine the primary one.
O “Delivery model” Based on company sources and by validating with Dealroom data.
P “Revenue model” Based on company sources and by validating with Dealroom data.
Q-AH Column Q-AH (company info and financials)
Data accumulated from Company webpages and from Crunchbase as well as Bisnode.
*Financials coverted from EUR and USD to DKK using Sep 23 2016 exchange rates)
Page 97 of 103
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