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Appendix
Appendix 1: Reliability Analysis 1.1 Utilitarian
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based
on Standardized
Items N of Items
.888 .888 6
Inter-Item Correlation Matrix
s_14 s_15 s_27 s_16 s_17 s_28
s_14 1.000 .724 .657 .454 .502 .454
s_15 .724 1.000 .691 .435 .475 .413
s_27 .657 .691 1.000 .396 .402 .384
s_16 .454 .435 .396 1.000 .834 .863
s_17 .502 .475 .402 .834 1.000 .853
s_28 .454 .413 .384 .863 .853 1.000
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Squared Multiple Correlation
Cronbach's Alpha if Item
Deleted
s_14 26.89 34.316 .669 .595 .874
s_15 26.89 34.639 .653 .617 .876
s_27 26.81 35.056 .593 .534 .885
s_16 26.93 29.624 .762 .781 .859
s_17 26.89 30.301 .789 .779 .854
s_28 26.62 31.393 .767 .804 .858
1.2 Hedonic
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based
on Standardized
Items N of Items
.762 .762 3
Inter-Item Correlation Matrix
s_10 s_11 s_12
s_10 1.000 .585 .550
s_11 .585 1.000 .414
s_12 .550 .414 1.000
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Squared Multiple Correlation
Cronbach's Alpha if Item
Deleted
s_10 11.47 3.851 .675 .456 .583
s_11 11.54 4.436 .575 .354 .703
s_12 11.33 5.095 .543 .316 .737
1.3 Customer Experience
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based
on Standardized
Items N of Items
.907 .907 6
Inter-Item Correlation Matrix
s_30 s_20 s_21 s_18 s_19 s_29
s_30 1.000 .731 .644 .507 .558 .466
s_20 .731 1.000 .630 .698 .680 .678
s_21 .644 .630 1.000 .505 .421 .423
s_18 .507 .698 .505 1.000 .834 .750
s_19 .558 .680 .421 .834 1.000 .765
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Squared Multiple Correlation
Cronbach's Alpha if Item
Deleted
s_30 25.89 34.024 .687 .619 .899
s_20 26.23 32.091 .835 .719 .877
s_21 25.99 35.971 .613 .499 .909
s_18 25.62 32.809 .800 .757 .883
s_19 25.93 32.909 .791 .765 .884
s_29 25.95 33.019 .740 .657 .892
1.4 Vividness
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based
on Standardized
Items N of Items
.817 .813 3
Inter-Item Correlation Matrix
s_1 s_2 s_3
s_1 1.000 .481 .510
s_2 .481 1.000 .785
s_3 .510 .785 1.000
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Squared Multiple Correlation
Cronbach's Alpha if Item
Deleted
s_1 10.87 4.784 .524 .277 .879
s_2 11.13 3.275 .744 .625 .667
s_3 11.10 3.304 .769 .639 .638
1.5 Interactivity
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based
on Standardized
Items N of Items
.834 .835 3
Inter-Item Correlation Matrix
s_4 s_5 s_6
s_4 1.000 .699 .560
s_5 .699 1.000 .623
s_6 .560 .623 1.000
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Squared Multiple Correlation
Cronbach's Alpha if Item
Deleted
s_4 10.63 5.334 .700 .515 .768
s_5 10.68 4.647 .747 .567 .716
s_6 10.79 5.126 .643 .419 .821
1.6 Informativeness
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based
on Standardized
Items N of Items
.718 .718 3
Inter-Item Correlation Matrix
s_7 s_9 s_8
s_7 1.000 .434 .455
s_9 .434 1.000 .489
s_8 .455 .489 1.000
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Squared Multiple Correlation
Cronbach's Alpha if Item
Deleted
s_7 10.78 4.687 .516 .266 .656
s_9 10.60 4.728 .541 .295 .625
s_8 10.61 4.397 .557 .312 .605
Appendix 2: Harman’s Single Factor Analysis
Total Variance Explained
Component
Initial Eigenvalues Extraction Sums of Squared Loadings Total
% of Variance
Cumulative
% Total
% of Variance
Cumulative
%
1 12.480 52.000 52.000 12.480 52.000 52.000
2 1.730 7.207 59.206
3 1.317 5.488 64.695
4 1.107 4.613 69.307
5 .853 3.555 72.862
6 .755 3.146 76.008
7 .674 2.809 78.817
8 .602 2.507 81.324
9 .537 2.237 83.561
10 .521 2.172 85.733
11 .466 1.941 87.674
12 .438 1.825 89.499
13 .359 1.497 90.997
14 .327 1.362 92.359
15 .311 1.294 93.653
16 .249 1.037 94.690
17 .230 .959 95.649
18 .215 .895 96.544
19 .186 .776 97.320
20 .163 .680 98.001
21 .132 .551 98.552
22 .128 .532 99.084
23 .119 .494 99.578
24 .101 .422 100.000
Extraction Method: Principal Component Analysis.
Appendix 3: Average Variance Extracted (AVE)
UTI HED CE VIV INT INF
AVE 0.37 0.33 0,35 0.56 0,39 0,35
12/05/2018, 03*12
Dear All,
We are two Master students from Copenhagen Business School. We are currently collecting data for our Master Thesis on Virtual Reality technology.
Therefore, we need your help to complete our survey. It will take only 3-5 minutes and all the questions will be related to your experience with the IKEA Place app.
The survey is completely anonymous and the collected data will be used for academic purposes only.
This is NOT for commercial purposes.
Thank you for your help and effort! :) Best regards,
Fabio & Alessandro
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The way the IKEA Place app displays its products is attractive
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